Almost every coaching platform an Australian trainer will shortlist was built for a US market: priced in US dollars, supported in US hours, and written up in articles that talk about 1099s. The parts that actually matter to you — charging clients in AUD, getting the money into an Australian bank account, and leaving records your accountant can work with at tax time — are rarely on the pricing page at all. This is what to check, and where the honest answers currently sit.
Two different currencies are in play and platforms conflate them. What you charge your clients and what the platform charges you are separate questions. Fitsly lets you price a package in AUD; most platforms publish only what they charge you and say nothing about the first.
Every published platform price in this article is in US dollars. Fitsly's included, and on Fitsly it is one number with every feature on every plan, so the only thing that moves your bill is the exchange rate.
Being an Australian company is not the same as handling Australian tax for you. No platform here files your BAS. Ask an accountant what your obligations are before you assume any software covers them.
The four things that are actually country-specific
Most of a coaching platform is country-neutral. A workout builder does not care where you live, and neither does a check-in form. Four things do.
Charging clients in AUD. If your package is priced in US dollars, an Australian client's card statement shows a converted figure that changes month to month and usually carries their bank's foreign transaction fee. Clients notice, and they email you about it.
Getting paid into an Australian bank account. In practice this is a Stripe question, not a platform question — most of the category runs client payments through Stripe, so the answer is usually yes, but the setup and the payout timing are worth confirming rather than assuming.
Records that survive a tax return. Downloadable invoices, a payment history you can filter, and refunds recorded against the original charge. Not glamorous, and the thing you will want in July.
Support you can reach in your working hours. A platform with US-only support is not unusable — most support is asynchronous anyway — but if payments break on a Monday morning, the difference between a two-hour reply and a next-day reply is the whole week's billing.
Everything else on the comparison table is the same decision an American coach is making, which is why the rest of this article spends more time on money than on features.
What you pay the platform, and in what currency
Every price below is the monthly list price as of September 2026, taken from each platform's own pricing page, at 50 active clients on a comparable feature set. All of them are USD except Coachway, which publishes in EUR.
| Platform | ~/month at 50 clients | Currency published |
|---|---|---|
| Fitsly | $69 (every feature included) | USD |
| Hubfit Premium | $69 (covers 100 clients) | USD |
| Kahunas Growth | $69 | USD |
| PT Distinction Master | $89.90 | USD |
| Hevy Coach | $90 | USD |
| My PT Hub Premium | $105 (unlimited clients) | USD |
| Everfit Pro + Autoflow | $124 | USD |
| FitBudd Pro | $139 | USD |
| TrueCoach Pro | $164.98 | USD |
| Trainerize Pro 50 + add-ons | $215 | USD |
| Coachway | EUR 474 | EUR |
Read that table as an Australian and two things stand out. The first is that the three $69 rows are not the same $69: Hubfit's covers 100 clients, Kahunas' covers 50, and Fitsly's covers 50 with every feature — nutrition, payments, forms, habits, automations, your branding in the client app — on the plan, the same as on every other Fitsly tier. The second is that at a large roster the flat plans pull ahead: Kahunas Ultimate is $99 and My PT Hub Premium $105 for unlimited clients, against Fitsly's $229 at 200. What the Fitsly number buys at every size is a coach app that does the whole job on iOS and Android, so the check-in that lands on Sunday night gets answered from the couch rather than from the desk on Monday.
A plan that is $69 a month is not a fixed cost in your accounts. A ten-cent move in the exchange rate is roughly a ten per cent move in what leaves your account, and it happens without any announcement from the platform because their price genuinely has not changed. Budget the annual figure with some headroom, and check what your card issuer charges on international transactions — that fee sits on top of every one of these prices and it is not in any comparison table, including this one.
Charging your clients in AUD is a separate question
This is the part that gets skipped. The currency a platform bills you in tells you nothing about the currencies it lets you bill your clients in, and the second one is what shows up on their statement.
For most of the platforms in the table above, the client-side billing currencies are not published on their pricing pages. That is not the same as saying they cannot do it — it means you have to ask, and you should ask before you migrate a roster rather than after. The one adjacent fact worth knowing is that Coachway publishes its own prices in NOK, SEK, DKK, EUR, GBP and USD, which tells you where its market is but nothing about what an Australian coach can charge through it.
Fitsly's payments and packages support nine currencies including AUD. You pick the currency when you build a package, alongside the price and the billing model — one-off, weekly, monthly or yearly — and the currency is locked once the package exists, because live subscribers are already tied to it. Selling in a second currency means building a second package, which is worth knowing before you set up your storefront rather than three months in.
Clients buy on a web storefront with a card, receipts go out under your business name, and invoices are downloadable as PDFs from the client app or the coach dashboard. Payouts are requested rather than automatic: you can request one every three days, the transfer is initiated within about 24 hours, and Stripe typically takes one to three business days to land it depending on your country's banking rails. All of that is on every Fitsly plan, from the $39 tier up.
Card processing is the cost nobody budgets for
Your platform subscription is a fixed line you can see. Processing is a percentage of everything you collect, and it never arrives as a bill.
Australian card rates sit a little under 2% plus a fixed amount per transaction for a domestic card, with a materially higher rate for international ones — check your processor's current published rates, because they change and they differ by country. On $100,000 collected in a year that is roughly $2,000, which is larger than your software, your insurance and your accountant put together. The full picture is in what it actually costs to run an online coaching business.
Three consequences for an Australian roster specifically. Overseas clients cost you roughly double to bill, so a package priced for a local market loses more than you think when it sells abroad. Monthly billing costs more in fixed per-transaction fees than the same revenue collected quarterly. And some platforms add their own margin on top of the processor's rate, so ask what you net on a $200 charge rather than assuming the published processing rate is the whole story.
GST, ABNs and the thing software will not do for you
An Australian coach earning above the registration threshold has GST obligations, and coaching sold to an Australian client is generally a taxable supply. What the platform gives you is records — invoices, receipts, a filterable payment history, refunds tied to the original charge. What it does not give you is a position on your own tax affairs, and no software in this category does.
Whether you need to register for GST, how to treat prepaid packages and unused sessions, what happens to GST on an international client, and whether to trade as a sole trader or a company are not questions a coaching platform can answer, and they change with your income and your circumstances. The ATO publishes the rules; an accountant applies them to your business. Get that conversation done once, properly, before your first BAS is due — reading it off a blog is how coaches end up with a surprise bill.
The practical software question is narrower: can you get the numbers out when your accountant asks for them? On any platform you shortlist, check whether you can download invoices individually, whether the payment history covers the whole financial year rather than a rolling window, and whether refunds show up against the original payment rather than as a separate line.
Support hours and the timezone question
This is the claim most often made and least often substantiated. "Local support" on a pricing page usually means an email address, and an email address is in every timezone.
None of the platforms in the table above publish their support hours, so there is nothing to compare here honestly. What you can do is test it. During a trial, send a real support question late on a Sunday afternoon and another at 9am Monday, and see when the replies land. Two questions tell you more than any claim on a features page, and both trials are free.
Fitsly is an Australian company, which means the people who answer are working in Australian hours rather than covering them from elsewhere. The part coaches tell us matters more than the reply time is what happens after it: a request raised in a support thread turns up in the app weeks later rather than sitting on a public roadmap, because the team builds what coaches ask for. There is no in-platform video calling on Fitsly; coaches run calls on whatever they already use.
What to weigh above the country question
Once AUD billing and payouts are sorted, the rest of the decision is the same one every coach makes, and it is a bigger lever on your week than the platform's postcode.
How you track people who are not clients yet. Leads, enquiries, trial conversations and the follow-up that turns them into paying clients. Most coaching platforms handle current clients well and prospects badly, which is the argument in using a CRM for personal trainers.
Whether nutrition needs to be in the same product. Some platforms include a food database and meal plans; others integrate with MyFitnessPal and let the client's log live elsewhere. Neither is wrong, and the choice is mostly about whether you coach food at all — what to look for in nutrition coaching software covers the distinction.
Whether you want your own app, and which kind. Two things are sold as a "branded app". Custom branding — your logo and colours inside the vendor's app — is included on every Fitsly plan, a $169 one-off on Trainerize Pro and a $145 one-off on My PT Hub. A white label app under your own name in the App Store and Google Play is a separate product: bundled into Kahunas Ultimate at $99 a month, $199 a month on any Fitsly plan, $330 on My PT Hub and $469 on Hubfit Enterprise, as of September 2026, and not sold at all by TrueCoach, QuickCoach or Hevy Coach. Fitsly's sits in the middle. The white label fitness app comparison lays out what each of those actually gets you, because the words are used interchangeably and they are not the same product.
Add-on pricing. A tier price that looks competitive on the pricing page can be a third higher by the time you have bought the parts you use. Trainerize bills nutrition, video coaching, business tools and Stripe payments as separate monthly line items on its Grow and Pro plans, as of September 2026. Everfit charges for Autoflow and on-demand collections on Pro. QuickCoach — whose page lists its operator as FitFocus IO PTY LTD, though where the company is based is not stated — charges separately for Coach Workflows and for barcode scanning. TrueCoach and Fitsly do not charge feature add-ons at all, and on Fitsly the $39 plan has exactly what the $419 plan has. Price the configuration you would actually run, not the entry tier.
How to run the comparison in a fortnight
Shortlist two platforms, not five, and test them in parallel rather than in sequence.
Build one real package in AUD on each and buy it yourself with your own card. That single exercise answers the currency question, the checkout question and the receipt question at once, and it costs you the processing fee on one transaction. Then rebuild your most-used program, run a full check-in cycle with one willing client — from your phone, because that is where the work between sessions happens — and send the two support questions described above.
At the end of two weeks you will know which platform your actual week fits into, which is a different and more useful question than which one ranks better on a comparison table. Fitsly's pricing is published in full to 500 clients so you can work out the whole ladder before you start, and the trial is 14 days with every feature switched on.