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White label add-on

Stop sending your clients to someone else's app.

White label puts your logo, your name and your colour on the app they open every day — on the App Store and Google Play, with your business listed as the developer. Same Fitsly engine underneath. We build it and submit it for you.

Live in ~14 daysNo build feeCancel any time
★★★★★
Loved by coaches worldwide
Julzhealth app listed in the App Store
Heeren Performance app listed in the App Store
Developer
Your business name
The difference a client feels

Same app. Completely different business.

FitslyWITHOUT WHITE LABEL
Client home screen in the standard Fitsly app
Your clients open the Fitsly app, not yours.
Prospects can't see your business anywhere in the store.
Fitsly's name and icon sit on their home screen, not yours.
The Strength BaseWITH WHITE LABEL
The same home screen in The Strength Base's own app
Your app name and icon on their home screen and splash screen.
A store listing you can send to leads — proof you run a real business.
Your business listed as the developer, with no Fitsly branding anywhere.
RETENTION

Clients see your brand every day

Clients open your app daily for workouts, meals and habits. Every time, the name and icon they see are yours.

SALES

Send leads to your own app

A store link is a stronger close than a signup form. Prospects see a real product with your name on it before they've paid a cent.

PRICING POWER

Look like the premium option

Your own app on both stores makes you look like an established business. That makes a higher rate easier to ask for.

Everything they touch

Eight surfaces. All of them yours.

App icon
App name
Splash screen
Sign-in screen
Store listing
Developer name
Download links in welcome emails
Download buttons on signup pages

Send your logo, app name and splash colour in a short application. We handle the builds, the store assets and the store submissions.

The Strength Base's App Store listingThe Strength Base's app on a client's phone
The maths

Does it pay for itself?

Pick what you charge a client each month and see how much of your roster covers the add-on.

What you charge per client, monthly
Covers the add-on
2clients

At $99/month per client, the $199 add-on costs the same as 2 clients.

Keep one extra client or charge a little more, and it's paid for.
Pricing

One monthly add-on. No build fee.

White label add-on
$199/month

Billed monthly, on top of your Fitsly plan. Apple (US$99/year) and Google (US$25 once) charge for developer accounts, and app updates are $100 each.

Apply for white label
In Fitsly: Settings → Subscription → White label
Included
iOS and Android builds
Store listing, screenshots and copy
Submissions and review handled
Help setting up your developer accounts
Privacy policy written for you
Your business as the developer
Cancel any timeRestore any timeNo build fee
★★★★★
4.9 rated app

What coaches say about Fitsly

Coaches running their own app on Fitsly, in their own words.

★★★★★
“Hands down the best designed coaching app I've used. Everything is intuitive and efficient. The team ships updates fast and actually listens to feedback. It's refreshing to see features I requested go live.”
George Symeou
George SymeouOnline Fitness Coach · @the.strengthbase
★★★★★
“I've used all the other coaching apps, and Fitsly is a step above. It's modern and streamlined, with updates rolling out fast and a team that truly listens. A refreshing change from what's out there.”
Kurt Heeren
Kurt HeerenPro Bodybuilder & Coach · @kurtheeren
★★★★★
“This app has completely transformed the way I coach my clients. It streamlines my business, so I spend less time on manual tasks and more time focusing on actually coaching my nutrition clients.”
Julz Yap
Julz YapDietitian (APD) & Nutritionist · @julzhealth

Three steps, then it's live.

~14 DAYS END TO END
01

Apply

Choose white label on the Settings → Subscription page and fill in the five-step application. Nothing is charged until you submit.

02

We review it

Our launch team checks your application and helps you set up your Apple and Google developer accounts.

03

We ship it

Builds, store assets, submission and review. Your clients sign in with the details they already have.

Objections, answered

Everything coaches ask before applying.

Anything else? Message us and we'll help.

Open Fitsly, go to Settings → Subscription and choose white label. The five-step application asks for your business details, app name, logo and splash colour. No waitlist, no sales call.
Your brand, on both stores

Charge what you're worth.

Apply today, and in about two weeks your clients are training in an app with your name on it.

$199/month · cancel any time

Free 14-day trial
All features included

Start today with a free trial

Build a better coaching business with Fitsly — the all-in-one platform built by coaches, for coaches. Save time, stay organized, and start your free 14-day trial today.