Most "best personal training software" lists rank platforms on a feature grid and a tier price, and neither tells you what a month actually costs or what the work feels like between sessions. This article compares the software by the job you are doing — in-person, online, or the mix most trainers are running in 2026 — on the full monthly bill with every feature you use switched on, and on how much of the coaching you can do from your phone.
Every competitor price below is the monthly list price, in USD, checked in September 2026 against the platform's own pricing page. Where a platform does not publish a price, that is stated rather than estimated.
The number on the tier is rarely the number on the invoice. Trainerize, Everfit, QuickCoach and FitBudd all reach a full feature set by stacking add-ons — nutrition, automation, payments, scheduling. Fitsly is the one platform here where every feature is on every plan, and its coach app does the whole job on iOS and Android, not a cut-down version. Hubfit Premium is cheaper at a large roster; what you pay for on Fitsly is having everything, everywhere, from the $39 plan up.
Price it at next year's roster. Per-client ladders and flat rates look the same at 15 clients and very different at 120. Whatever you choose, run the number at the client count you expect in twelve months.
What kind of trainer you are changes the shortlist
An online coach needs programming, a client app, check-ins, nutrition and a way to bill a card every month without chasing anyone. Every platform in this article does that, to varying depth, for somewhere between free and $200 a month.
An in-person trainer needs the same things for the hours they are not in the gym — the program the client follows on their own days, the check-in that comes in on Sunday night, the package that bills itself — plus a way to do all of that from a phone between sessions, because there is no desk. The trainer running both is the common case. Either way, the two things that separate these platforms are what the full feature set costs once you add up the line items, and how much of the coaching the mobile app lets you do.
The prices, side by side
Monthly list prices as of September 2026. Where a ladder has many rungs, the table shows the entry price and the price at roughly 50 active clients, since that is where most full-time trainers sit.
| Platform | Entry (monthly) | At ~50 clients | Client cap | Worth knowing |
|---|---|---|---|---|
| My PT Hub | $40 (Starter, 3 clients) | $105 (Premium) | Unlimited on Premium | Flat rate; white label $225/mo extra |
| Hubfit | $39 (Standard, 50 clients) | $69 (Premium, 100 clients) | 500 on Ultimate | Standard has no payments or branding |
| Kahunas | $35 (Essentials, 25) | $69 (Growth) | Unlimited on Ultimate, $99 | Ultimate includes own store listings |
| Fitsly | $39 (20 clients) | $69 | 500 published, custom above 1,000 | Every feature on every tier |
| PT Distinction | $19.90 (3 clients) | $89.90 (Master) | 50 included, then $1.60 each | Branded apps included on Pro and Master |
| Hevy Coach | $25 (1–10 clients) | $90 (26–50) | 1,000 | No annual billing offered |
| Everfit | $19 (Pro, 5 clients) | $95 + $29 Autoflow | 300 on Studio | Has a genuine free tier |
| QuickCoach | $0 (Free, 20 clients) | $39 (Pro, unlimited) | Unlimited on Pro | Paid add-ons on top of Pro |
| TrueCoach | $29.98 (5 clients) | $164.98 (Pro) | 50 published | No feature add-ons at all |
| FitBudd | $15 (Starter, 2 clients) | $139 (Pro) | Per-client above the base | Super Pro publishes your own app |
| Trainerize | $10 (Grow, 2 clients) | $135 + add-ons | 500 on Studio Plus | Nutrition, payments and automation are add-ons |
| Coachway | EUR 69 (5 clients) | EUR 474 | Linear per client | EUR 9 per extra client, no volume break |
TrueCoach's pricing page shows the annual figure unless you switch it — $136.99 rather than the $164.98 you pay month to month. QuickCoach does the same: $32.50 shown, $39 on monthly billing. Trainerize's tier slider has the same default. It is not a trick, but it means the number you screenshot is often not the number that leaves your account. Switch to monthly before you compare anything, on every platform's page.
Best for coaching from your phone
An in-person trainer's admin happens in the gaps: ten minutes between clients, the drive home, the couch at 9pm. A platform whose coach app only shows you a summary and sends you to a laptop for the actual work is a platform you will fall behind on.
Fitsly's coach app on iOS and Android does everything the desktop does — build and assign a program, write a meal plan, review a week of check-ins, take a payment, set up an automation, message a client. Coaches who have moved from platforms with a lighter mobile app tell us this is the change they notice first: the work that used to wait for a laptop gets done between sessions. Trainers running a full in-person day alongside a handful of online clients are exactly who that is built for.
Most platforms here publish a coach app, and most are quieter about what it leaves out. Before you commit, open the trial on your phone and try to do a full week — build a program, read a check-in, change a client's plan — without touching a computer. What a platform's app cannot do is the thing its pricing page will not tell you.
Best for the lowest monthly bill
My PT Hub Premium is the flat-rate option: $105 a month with unlimited clients, unlimited workouts and unlimited nutrition plans on its US pricing page as of September 2026 — the same price at 10 clients or 200. Starter is $40 for three clients, and Ultimate is $329 with every add-on bundled including white label. My PT Hub prices by region, so confirm the figure in your own browser before you commit.
The flat rate is the point: every other platform here charges more as you grow, so a good year raises your software bill. If your roster is heading past 100 clients, run the arithmetic on a flat rate, and then run it again with every feature you actually use switched on. A cheap tier that needs two add-ons to match what you do today is not the cheap option.
QuickCoach is free for up to 20 clients with no time limit, and $39 a month on monthly billing for unlimited clients after that. Downgrading from Pro keeps your programs and data. Pro is not the whole product, though — Coach Workflows is $14.99 a month, the Nutrition Booster Pack that adds barcode scanning is $12.99, and a concierge website build is $29. Core nutrition, including food search, macros and the client food log, is in Pro itself.
Everfit also has a free tier, and Pro starts at $19 a month for five clients rising to $95 at 50. Autoflow, its automation product, is a separate charge from $29 a month on Pro and included on Studio, so the realistic comparison at 50 clients is $124.
Best for a small or growing roster
Under about 10 clients the ranking changes completely, because most platforms have a floor and the floor is what you pay.
Hevy Coach is $25 a month for 1 to 10 clients and $50 for 11 to 25, as of September 2026, with a 30-day free trial and no annual option. Clients are coached through the standard Hevy app, which they may already be using. From roughly 26 clients up it is $90 and the advantage goes.
PT Distinction starts at $19.90 for three clients with extra clients at $6 each, then $59.90 for 25 and $89.90 for 50. It is monthly only, with a one-month free trial and no annual commitment. Pro and Master include a custom-branded iOS and Android app at no extra charge, which is unusual — most platforms charge for that or restrict it to a top tier. Their page does not state whether that is a listing under your own developer account or your logo on the PT Distinction app, and the difference matters, so ask before you buy on it.
TrueCoach is $29.98 for five clients and $69.98 for 20. Its real distinction is that there are no paid feature add-ons anywhere — their FAQ answers "are there any extra fees?" with "nope, what you see is what you get". Published tiers stop at 50 clients ($164.98) and there is no published price above that. Nutrition runs through a MyFitnessPal integration rather than a built-in food database, which is fine if your clients already log there and a real gap if they do not.
Best for coaches who bill and feed clients in the same place
If your business is a mix — some in-person sessions, some online clients, nutrition on top, money collected by card — the deciding factor is usually how many separate line items it takes to get a complete product.
This is the case Fitsly is built for. Every feature is on every plan: training, nutrition, check-in forms, habits, payments and packages, messaging, automations, coach branding in the client app and Apple Health sync are all on the $39 plan for 20 clients, the same as on the $419 plan for 500. There is nothing to add on to get the full product. Payments run through Stripe checkout, so you can sell a package or a subscription in one-off, weekly, monthly or yearly form and have the money arrive without invoicing anyone.
Coaches who have moved across tell us the second thing they notice, after the invoice, is how little it takes to get through a week of check-ins: the form, the photos, the week's training and the food log are on one screen, so the reply is written in the time it used to take to find the data. There is no in-platform video calling; coaches run calls on whatever they already use.
At 50 clients with nutrition, automation and payments switched on, Trainerize Pro is around $215 a month, Everfit Pro with Autoflow is $124, and FitBudd Pro is $139, all as of September 2026. Fitsly is $69 with everything included. Hubfit Premium at $69 for 100 clients is the one cheaper full-feature option at a large roster, and that is a fair trade to weigh: a lower bill there, against a platform where every feature is on every plan and the coach app does the whole job.
Best for a branded app of your own
Two different things get sold under this heading. Custom branding is your logo and colours inside the vendor's app, which clients still download under the vendor's name. White label is a separate app on the App Store and Google Play under your own name. Fitsly includes the first on every plan at no cost, and sells the second at $199 a month on any plan — $268 at 50 clients.
For a true white label, Kahunas Ultimate is the cheapest published offer at $99 a month for unlimited clients, as of September 2026. FitBudd Super Pro is $149 plus $2 per client above 20, so $209 at 50 clients, plus a $75 setup fee. My PT Hub sells it as a $225 a month add-on on Premium, $330 at 50 clients. Trainerize includes it on Studio Plus at $275 a month, with a 500-seat minimum. Hubfit lists it on Enterprise at $469. Everfit, TrueCoach, QuickCoach and Hevy Coach do not sell a true white label at any published price. Fitsly's $199 sits in the middle of that list, and it sits on top of the full product from the 20-client plan up.
"Custom-branded app" sometimes means your logo inside the vendor's app, which clients still download by the vendor's name. Trainerize's Pro Custom Branded App is a $169 one-time fee for exactly that. Ask which you are getting.
Best for nutrition coaching
Nutrition is the feature most often priced separately, so weight it heavily if macros are part of what you sell.
Trainerize bills Advanced Nutrition Coaching at $20 a month on Grow and the smaller Pro rungs, rising to $45 a month from Pro 30 to Pro 200, and includes it on Studio. TrueCoach does not have a built-in food database and reads client data from MyFitnessPal. QuickCoach includes food search, macros, photo scanning and a client food log in Pro, with barcode scanning in a $12.99 add-on. Kahunas includes a food database with 800,000 barcodes, micronutrients and a TDEE calculator on its $35 Essentials plan. Hubfit puts a nutrition and macros planner on its $39 Standard tier, and adds Meal AI on Premium.
The pattern is that a platform either treats nutrition as core or treats it as an upsell, and the tier price only tells you which after you have added the line items. Work out your true monthly cost with nutrition switched on before you compare anything. What to look for feature by feature is covered in nutrition coaching software.
What none of them will do for you
Two things trainers expect from software and mostly do not get.
Take a payment at the desk. These are online checkouts. A card reader on the gym floor is a payments product — Square, Stripe Terminal or whatever the facility already runs — and no coaching platform in this list publishes an in-person terminal.
Do your admin. Automations shorten onboarding and reminders; they do not decide who to chase or what to charge. What a trainer actually needs from a CRM is a smaller list than most vendors sell.
How to shortlist in a week
Free trials are 14 days on most of these, 30 on Hevy Coach and a month on PT Distinction. That is enough to answer the only question that matters: does this survive contact with your actual week?
Pick two platforms, not five. Rebuild your three most-used programs on both, run one real check-in cycle with a willing client, and take one payment end to end. Do as much of it as you can from your phone, because that is where the work will happen between sessions.
Then price it at the roster you expect in a year, not the one you have. The gap between a per-client ladder and a flat rate is invisible at 15 clients and substantial at 120. Coaches billing in AUD should also check what currency each platform charges in, since a USD subscription moves with the exchange rate — that and local payment handling are covered in coaching software for Australian coaches.
For most trainers the spread between the cheapest and dearest option here is worth less than one session a month, so choose on fit rather than on $30. If you are not sure what a session should cost, how much to charge for personal training works through it.
The short version
For a trainer — in the gym, online or both — who wants nutrition, payments, forms, habits and automations on one plan, with a coach app that does all of it from the phone, Fitsly's ladder is published in full on the pricing page. For the lowest tier price at a large roster, My PT Hub Premium. For a small roster, Hevy Coach or PT Distinction. For no bill at all under 20 clients, QuickCoach Free. Whichever you shortlist, compare the full invoice with every feature you use switched on, and try the coach app on your phone before you move a single client.
