There is no single best online coaching platform. There is a cheapest one at three clients, a cheapest one at fifty, a cheapest one that gives you an app in the App Store under your own name, and they are not the same product. This article sorts the market by the thing each platform is genuinely best at, with the published price attached, so you can find the row that matches your roster instead of reading nine reviews that all end with the same recommendation.
Every price here is a list price taken from the platform's own pricing page or help centre, in USD unless stated, on monthly billing, as of September 2026. Where a platform does not publish a price, this article says so rather than repeating a figure from a review site. Fitsly makes this article; its category is everything included at one predictable price, and the others are called honestly.
Fitsly is the platform where every feature is on every plan — nutrition, payments, forms, habits, automations and your branding in the client app are on the $39 plan for 20 clients and the $419 plan for 500 — and the coach app does all of it on iOS and Android. At 50 clients that is $69 with nothing to add.
The published price is not the bill on most platforms. Trainerize, Everfit and QuickCoach all sell features as separate monthly add-ons, and two of the pricing pages in this article show annual figures by default.
Flat-rate plans pull ahead at a large roster. Kahunas Ultimate is $99 and My PT Hub Premium is $105 a month for unlimited clients, as of September 2026, and the best free tier is QuickCoach at 20 clients with no time limit.
What a platform actually costs at 50 clients
Fifty active clients is where most full-time online coaches sit and where the pricing models stop looking alike. This is every platform here at that size, on monthly billing, with add-ons included where the feature set would otherwise not be comparable.
| Platform | Plan at 50 clients | Monthly (USD) | Client ceiling on that plan |
|---|---|---|---|
| QuickCoach | Pro | $39 | Unlimited |
| Fitsly | 50-client tier | $69 | 50 |
| Hubfit | Premium | $69 | 100 |
| Kahunas | Growth | $69 | 50 |
| PT Distinction | Master | $89.90 | 50 included, then $1.60 each |
| Hevy Coach | 26–50 band | $90 | 50 |
| My PT Hub | Premium | $105 | Unlimited |
| Everfit | Pro + Autoflow | $124 | 50 |
| FitBudd | Pro | $139 | 20 included, then $2 each |
| TrueCoach | Pro | $164.98 | 50 |
| Trainerize | Pro 50 + add-ons | $215 | 50 |
| Coachway | Per-client | ~EUR 474 | Unlimited, EUR 9 each |
Two rows need a note. QuickCoach's $39 covers unlimited clients, but its Coach Workflows and barcode-scanning add-ons are billed on top. And Coachway prices at EUR 69 a month including five clients, then EUR 9 per additional client with no volume break in its published calculator, so confirm the EUR 474 with them before you rule it in or out.
Everything included at one price: Fitsly
Fitsly is $39 a month for up to 20 active clients, $69 for 50, $99 for 75, $159 for 125, $229 for 200 and $419 for 500, with custom pricing above 1,000. Annual billing is ten months for the price of twelve. The price depends on active client count and nothing else.
Every feature is on every tier. Training and the workout builder, meal plans and a food database, recipes, habits, check-in forms, progress photos, payments and packages, lead capture, 1:1 and group messaging, a community feed, the content vault, automations, your branding in the client app, Apple Health sync and sub-coaches are all on the $39 plan and all on the $419 one. The one add-on is white label at $199, a store listing under your own name rather than a feature.
That matters most where nutrition is part of what you sell, because nutrition is the feature this category most often bills separately. Trainerize charges $20 to $45 a month for Advanced Nutrition Coaching depending on tier; QuickCoach charges $12.99 for barcode scanning. Fitsly's nutrition tools — the verified food database, custom foods, recipes, multi-day meal plans and per-client macro targets — are in the base price at every tier, as they are on Kahunas' $35 Essentials plan.
The second thing coaches who move across tell us they notice is the coach app. Building a program, writing a meal plan, reviewing a week of check-ins, taking a payment and setting up an automation all work on the coach app on iOS and Android, not a shorter list with the rest pushed to a laptop. A check-in review has the form, the photos, the week's training and the food log on one screen, so the reply gets written on the train rather than that evening.
On price, one honest line: Fitsly is not the cheapest at a full roster. Hubfit Premium is the same $69 and covers 100 clients, and at 200 clients Kahunas Ultimate at $99 and My PT Hub Premium at $105 are well under Fitsly's $229. What the Fitsly number buys is the whole product at every tier and a coach app that does all of it, so the number on the pricing page is the number on the invoice. There is no in-platform video calling; coaches run calls on whatever they already use.
Flat rate for an uncapped roster: My PT Hub
My PT Hub's Premium plan is a flat monthly rate with no client cap — the same price at ten clients or two hundred, with unlimited workouts and nutrition plans. My PT Hub's US pricing page lists Premium at $105 a month as of September 2026, and markets the flat rate explicitly against per-client pricing. Starter is $40 for three clients, and Ultimate, which bundles every add-on including white label, is $329.
The flat rate is a real structural argument and it gets stronger the more clients you carry. At 200 clients Premium is still $105, while most of the ladders in the table above are somewhere between $119 and $249, Fitsly's $229 among them. Up to 75 clients the arithmetic goes the other way: Fitsly is $69 at 50 clients and $99 at 75, every feature included, with the coach app doing the whole job.
Where My PT Hub suits a coach is a large, stable roster that has outgrown every client band. Price its Premium against Fitsly's 200-client tier and weigh the difference against having every feature on the coach app.
Best free tier: QuickCoach
QuickCoach's free plan takes 20 active clients with no time limit, and if you later downgrade from Pro your programs and client data stay in place. That is a genuine free tier rather than a trial with a different name, and at 20 clients it is competing with paid plans costing $39 to $69 a month.
Pro is $39 a month on monthly billing for unlimited clients. Core nutrition is included in Pro — food search, calories and macros, photo scanning, a client food log and a stated 2.3 million item library — so the common claim that QuickCoach charges extra for nutrition is wrong. What it does charge extra for is Coach Workflows at $14.99 a month, barcode scanning as a Nutrition Booster Pack at $12.99, and a concierge website build at $29, all billed on top of Pro.
If you have fewer than 20 clients and are testing whether online coaching is going to be your job, the free plan is a fair place to test the idea. The comparison at the same size is Fitsly's $39 plan for 20 clients, which includes payments, forms, habits and automations from the first client. Trainerize also has a free tier but it takes one client, and Everfit has one without a published client limit.
Best for your first ten clients: Hevy Coach
Once you are past a free tier and paying for something, the bottom of the market is crowded and the differences are small in dollars and large in percentage.
- Hevy Coach — $25 a month for 1 to 10 clients, then $50 for 11 to 25 and $90 for 26 to 50. Monthly only, no annual option, 30-day free trial. Clients are coached through the standard Hevy app and get Hevy Pro free, which is worth something if your clients already train with it.
- Everfit — $19 a month for 5 clients on Pro, rising through $29 at 10 and $49 at 20.
- PT Distinction — $19.90 a month for 3 clients on Basic, then $6 per extra client, with a one-month free trial and no annual contract.
- Trainerize — $10 a month on Grow for up to 2 clients.
- TrueCoach — $29.98 a month for up to 5 clients on Starter, with no paid feature add-ons at any tier.
Hevy takes this category because $25 for ten clients is the lowest per-client cost in the group and there is no contract wrapped around it. Fitsly's floor is $39 for up to 20 clients; at three clients that is $14 a month more than Hevy, and what the $14 buys is nutrition, payments, check-in forms, habits and automations from day one, on a plan that does not need replacing at client eleven.
Where Hubfit suits a coach: 50 to 100 clients
Hubfit's Premium plan is $69 a month for up to 100 clients, and it includes custom branding, payments and packages, Autoflow automation and their Meal AI and Workout AI tools. Standard is $39 for up to 50 clients but has no payments and no custom branding. Ultimate is $119, covering 100 clients and then charging per client on a sliding scale down to $0.84 each at 500.
Up to 100 active clients, with payments and custom branding included. The same $69 buys 50 clients on Fitsly and 50 on Kahunas Growth. This is the number to price against between 50 and 100 clients.
If your roster is between 50 and 100 and you want payments and branding in the base price, Hubfit Premium costs the same as plans covering half as many clients, and at 100 clients Fitsly's ladder has moved to $159 on the 125-client tier. What Fitsly gives you for the difference is the full feature list on the coach app — coaches who have moved from platforms with a lighter coach app tell us the work that used to wait for a laptop gets done between sessions — and a team that builds what coaches ask for: those same coaches tell us a request raised in a support thread turns up in the app weeks later rather than sitting on a public roadmap.
On branded apps: Hubfit's "custom branding" on Premium is your logo and colours inside the Hubfit app, which Fitsly includes on every plan. A true white label — your own app under your own name in the stores — is Hubfit's Enterprise tier at $469 a month, on a waitlist, against Fitsly's $199 add-on on any plan. The distinction is explained in what a white label fitness app actually costs.
Cheapest route to your own app in the stores: Kahunas
Kahunas Ultimate is $99 a month for unlimited clients, and it includes branded iOS and Android apps with their own App Store and Google Play listings, plus group messaging. Essentials is $35 for up to 25 clients and Growth is $69 for up to 50, with annual billing saving 25%. Nothing else gathered here puts a real store listing at that price.
"Branded app" means two different things in this category. Custom branding is your logo and colours inside the vendor's app; clients still download the vendor's app. Trainerize's Pro Custom Branded App is a $169 one-time fee for that, TrueCoach includes it on Standard and Pro, and PT Distinction includes it on Pro and Master — on iOS, PT Distinction's app is listed as "Online Personal Training" and takes your branding after login. Fitsly includes custom branding on every plan at no cost.
White label is a standalone app under your own name with no vendor branding anywhere. As of September 2026 the published monthly prices at 50 clients are Kahunas at $99, Fitsly at $69 plus the $199 add-on for $268, FitBudd Super Pro at $209 plus a $75 setup fee, Trainerize Studio Plus at $275 with a 500-seat minimum, My PT Hub at $330 ($105 Premium plus a $225 add-on, or $329 on Ultimate) and Hubfit Enterprise at $469. Everfit's white label is Enterprise only, for 500-plus clients, price not published. TrueCoach, QuickCoach and Hevy Coach do not sell one.
Fitsly's $199 sits in the middle of that list. Kahunas is cheaper; Hubfit, My PT Hub and Trainerize are dearer; four platforms do not offer it at any price. What the $199 buys is the full product — every feature, on every plan, on the coach app — under your own name on both stores.
Where TrueCoach suits a coach: programming is the whole job
TrueCoach lists Starter at $29.98 a month for up to 5 clients, Standard at $69.98 for up to 20 and Pro at $164.98 for up to 50, on monthly billing. What it has is a 3,000-plus exercise video library, no paid feature add-ons on any tier — their FAQ answers the extra-fees question with "nope, what you see is what you get" — and nutrition handled through a MyFitnessPal integration rather than a built-in database.
That last one reads like a gap and is not always one. If your clients already log food in MyFitnessPal and you are happy reading it from there, you have one fewer app to teach. The same coach on Fitsly at 50 clients pays $69 instead of $164.98 and has the food database sitting there for the day a client asks about it.
Published tiers stop at 50 clients; above that TrueCoach's FAQ directs coaches to contact them, so get the figure in writing before you move a large roster. The full tier-by-tier arithmetic, including the annual billing trap, is in the TrueCoach pricing breakdown.
Where Trainerize Studio Plus suits a coach: a facility with hundreds of members
Trainerize Studio Plus starts at $275 a month for up to 500 members and includes every add-on that is billed separately on Grow and Pro. It is the only published price here aimed squarely at a facility rather than a solo coach; if you run one, get the price per location and per member in writing before you compare it.
A studio with several trainers and a few hundred members on programs fits Fitsly's 500-client tier at $419, with sub-coaches included so each trainer works their own clients from the coach app.
The add-on model is where published prices stop matching invoices
The single most useful habit when comparing these platforms is to price the features you will actually use, not the tier.
Trainerize Pro 50 is $135 a month. Add Advanced Nutrition Coaching at $45, the Business add-on at $25 for scheduling, referrals and payments, and Stripe Integrated Payments at $10, and the same roster costs $215. Everfit Pro at 50 clients is $95, and Autoflow — its automation product — is $29 on top, making $124. QuickCoach Pro is $39 before Coach Workflows and barcode scanning. All of those are on the platforms' own pricing pages as of September 2026, and none of them appear in the headline number.
The platforms that do not do this are worth naming for it: TrueCoach charges no feature add-ons at all, PT Distinction includes packages, payments and integrations on every tier, and Kahunas puts a food database and voice-note messaging on its $35 entry plan. Fitsly is in that group, and goes one further — the $39 plan has exactly what the $419 plan has.
TrueCoach's page shows the annual figures by default — $26.34, $57.99 and $136.99 — where the monthly list prices are $29.98, $69.98 and $164.98. QuickCoach does the same: the page shows $32.50, the monthly list is $39. Trainerize's tier slider has the same behaviour. Switch to monthly before you write anything down, or you will compare a twelve-month commitment against a rolling one and get the ranking wrong.
How to actually pick one
Work in this order and you will get to a shortlist of two in about twenty minutes.
Start with your client count, not the feature list. A coach with 21 clients on a platform whose tiers step at 20 is paying a 50-client price for one extra person.
Price the features you use, not the ones you like. Add the nutrition, payments and automation add-ons to the tier price before you compare anything. If you never coach food, a plan without a food database is a fair saving — check the plan you would fall back to still has payments and branding, because Hubfit Standard has neither.
Decide whether you need a branded app before you shop, not after. Sort every offer into custom branding or white label first. It changes the ranking completely, and it is the one feature where the price gap between platforms is measured in hundreds rather than tens.
Then run two trials on your real week. Rebuild your three most-used program templates and run one full check-in cycle on each, from your phone. A fortnight of your actual workflow tells you more than any comparison table, this one included. If you are moving an existing roster, do it between program blocks and tell clients a week ahead.
If your situation is narrower than this article: coaches working in person as well as online should start with the best personal training software roundup, coaches billing in AUD should read which platforms handle Australian payments and tax properly, and anyone whose real problem is tracking enquiries rather than coaching clients wants what a personal trainer needs from a CRM. What online coaching software costs breaks the pricing models down rather than the products, and Fitsly's own ladder is on the pricing page.
