Most coaches who shortlist FitBudd are not shopping for a workout builder. They are shopping for an app with their own name on it, in the App Store and on Google Play, that clients download instead of downloading someone else's product. That is the thing FitBudd sells hardest, and it is worth comparing carefully, because the two platforms price it differently and include different things around it.
This compares what each platform costs at 50 clients, what each one's branded app actually delivers, what is included underneath it, and which coach each one suits. FitBudd figures are list prices from their pricing page as of 11 September 2026, on monthly billing.
On the platform itself, Fitsly is cheaper and includes more. At 50 clients Fitsly is $69 USD a month with every feature on every plan — training, nutrition, check-in forms, habits, payments, automations, messaging and your branding in the client app — and the coach app does the whole job on iOS and Android. FitBudd's Pro plan is $79 for 20 clients plus $2 per extra client, which is $139 at 50.
On a standalone app under your own name, FitBudd is cheaper at 50 clients. Super Pro is $149 for 20 clients plus $2 each above that, so $209 at 50, plus a $75 setup fee. Fitsly's white label is a $199 a month add-on on top of the plan, so $268 at 50. The $59 difference buys a plan that covers 50 clients flat, includes everything, and charges nothing to set up — and the gap closes as the roster grows, until at 200 clients Fitsly is the cheaper of the two.
Pricing at 50 clients
Fifty clients is roughly a full-time online roster, so that is where a comparison is worth doing. FitBudd's plans include 20 clients and charge per client above that, which is what the arithmetic in the right-hand column is doing.
| Fitsly | FitBudd | |
|---|---|---|
| Plan at 50 clients | $69/mo, everything included | $139/mo (Pro, $79 plus 30 at $2) |
| Your name, logo and colours in the client app | Included, every plan | Pro, included ("custom app theming") |
| Your own app in both stores | +$199/mo white label add-on | Super Pro, $149 plus 30 at $2 |
| Total with your own app, 50 clients | $268/mo | $209/mo |
| Setup fee for your own app | None | $75 one-time, non-refundable |
| Entry price | $39/mo for up to 20 clients | $15/mo for 2 clients, then $4 each |
| Annual billing | 2 months free | 2 months free |
| Cost to your clients | Nothing | Not published |
Two things to take from that table.
The first is that Fitsly's pricing is flat in features and stepped in clients: $39 for 20, $69 for 50, $99 for 75, $159 for 125, $229 for 200 and $419 for 500, with nutrition, payments, forms, habits, automations, messaging and the content vault included at every stop. There is nothing to add on except white label. FitBudd's pricing is stepped in features and linear in clients, so the gap between the two moves as your roster grows and as you change tier.
The second is the row that matters to most people reading this: at 50 clients, your own app costs $268 on Fitsly and $209 on FitBudd. That is a real difference, and it is checkable. What each number buys is the rest of this article.
What each branded app actually gets you
"Your own app" covers two different products, and both platforms sell both, at different prices.
Custom branding is your logo, colours and name inside the vendor's app. Clients still download the vendor's app from the store. White label is a standalone app in the App Store and Google Play under your own name, with no vendor branding anywhere.
As of 11 September 2026, FitBudd's Starter plan gives clients the FitBudd-branded app. Pro is the custom branding tier — the pricing page calls it "custom app theming" with a "logo update after login", and clients still use the FitBudd app from the store. Super Pro is the white label tier that publishes your own app on iOS and Android. Its pricing FAQ says launching that app needs a D-U-N-S number, a non-refundable $75 setup fee, and developer account fees of $99 to Apple and $25 to Google.
Fitsly splits the same idea the same way, with one difference in where the line falls. The brand kit is the custom branding level and it is included on every plan, the $39 one included: your business name, logo, theme colour and secondary colour carry through the client app, the invitation and welcome emails, the account-setup page a new client lands on, and your public forms and payment pages. On FitBudd the equivalent starts at Pro, $79.
White label at $199 a month is the other level. Fitsly builds and submits a standalone app to the App Store and Google Play under your own name and your own Apple and Google developer accounts, with no Fitsly branding in it. You apply through a short wizard — app name, registered business details, an app icon, splash colour, support email and privacy policy — and the Fitsly launch team handles review, build and store submission. There is no setup fee; billing starts the day you submit, because that first month pays for the build. Across the market that $199 is the mid-point: Kahunas bundles store listings into a $99 plan, and My PT Hub ($225 a month on top of the plan) and Trainerize ($275 a month with a 500-seat minimum) are dearer.
The details worth knowing before you compare the two numbers: your branded app stays on the Fitsly version it was built with, and bringing it up to a newer version is a $100 update request, one every 60 days. If you cancel the add-on, the app stops working for clients shortly after the paid period ends and they see a screen telling them to contact you; nothing is deleted and restoring brings the same app back without a reinstall. The Apple and Google developer accounts are yours, at $99 a year and $25 once, on either platform.
What the extra $59 a month buys
At 50 clients you are choosing between $209 and $268 for an app under your own name, so the fair question is what the difference is for.
Some of it is the client count. Fitsly's $69 covers 50 clients flat, where FitBudd's Super Pro covers 20 and then meters, so the gap depends on where your roster sits:
The crossover is around 160 clients. Below it FitBudd is cheaper for your own app; above it Fitsly is, and the gap widens with every client. Work it out at the roster you expect next year rather than the one you have.
The rest of it is what the platform underneath includes. Fitsly's $69 has nutrition, check-in forms, habits, payments, automations, messaging, a community feed and a content vault on it, with no setup fee for the app and nothing to add on later. We have not verified FitBudd's feature inclusions plan by plan, so this article does not claim anything about them; if a specific tool is the reason you are choosing, check it on FitBudd's own site.
What is included without add-ons
Fitsly charges for exactly one thing beyond the plan, and that is white label. Everything else is on the $39 tier and every tier above it: the training and workout builder and exercise library, meal plans and nutrition tracking with a food database and recipes, habits, check-in forms, progress photos and measurements, client management, lead capture and onboarding, payments and packages, one-to-one and group messaging, a community feed, a content vault, automations, Apple Health sync, sub-coaches, and the coach app on iOS, Android and web.
The practical version: a coach doing full-service coaching on Fitsly at 50 clients pays $69, whether they use two of those tools or all of them. There is no tier where nutrition appears, no separate charge to take payments, and no upgrade that unlocks automations. The next thing you add to your service does not come with a new line item.
The coach app is the other half of that. Every coaching task — building and assigning a program, writing a meal plan, reviewing a week of check-ins, taking a payment, setting up an automation, messaging a client — works on the coach app on iOS and Android, not a summary that sends you to a laptop. Coaches who have moved from platforms with a lighter coach app tell us this is the change they notice first: the admin that used to wait for the evening gets done between sessions. And coaches who have moved from platforms with more screens tell us a week of check-ins takes noticeably less time, because the form, the photos, the week's training and the food log sit on one screen with the reply under them. Fitsly does not have in-platform video calling; coaches who run calls use Zoom or Google Meet alongside it.
Where FitBudd suits a coach
A small roster that wants its own app now. Super Pro starts at $149 for 20 clients plus the $75 setup fee. Fitsly's equivalent at that count is $39 plus $199, or $238. A coach with 15 clients who wants their own store listing pays less on FitBudd, and the gap closes as the roster grows.
A coach with two or three clients. FitBudd's Starter plan is $15 a month for two clients, then $4 per client, against Fitsly's $39 entry tier for up to 20. With three clients FitBudd is cheaper; by eight the two are level, and Fitsly's $39 includes the full product from the first client.
Where Fitsly suits a coach
Most coaches reading this page are not buying a store listing, and for them the comparison at 50 clients is $69 against $139, with the $69 including nutrition, payments, forms, habits and automations rather than gating them by tier. It also suits a coach who wants their brand in front of clients without a separate app project: the brand kit puts your name, logo and colours through the app, the emails and the signup pages on every plan, including the $39 one, where FitBudd's custom theming starts at $79.
For a coach who does want their own name in both stores, Fitsly suits a roster that is growing. Past about 160 clients it is the cheaper of the two, and at every size the app sits on a plan that already includes everything, with the coach app doing the whole job from a phone.
The other case is predictability. Fitsly's bill is one number that changes only when you cross a client tier. Per-client pricing moves every time you sign or lose someone, which is fine when you are counting closely and irritating when you are not. Coaches who have moved from a per-client meter tell us the thing they stop doing is checking the invoice.
For how the same trade looks elsewhere, the Kahunas comparison runs the arithmetic against a plan that bundles store listings into a flat rate, the white label fitness app comparison sets every platform's branded-app price side by side, and the Coachway comparison covers the other end of the per-client model.
If you are switching
The work in a switch is never the export. It is the clients. Every one of them downloads a new app and sets up a new login, and that is where a migration loses people, not in the data.
If you are moving to or from your own app specifically, add one more step: the app in the store is different, so the download link you have sent clients for the last two years is dead. Send the new one directly rather than relying on a search, because two apps with similar names in a store search is a support ticket per client.
Do it between program blocks rather than mid-block, give a week of notice, and rebuild your three most-used templates before the first invite goes out. On Fitsly, budget for the white label timeline too: the application goes through review, build and store submission, and store review is not instant on either platform.
Fitsly's trial is 14 days with every feature on, which is enough to rebuild a program and run a real check-in cycle from your phone. Run the same test on both, then check the numbers for your own client count on the pricing page rather than the 50-client example here.
