Most coaching platforms look affordable when you compare their starting prices, because the starting price is written for a coach with five clients. What decides the bill is the shape of the pricing model — whether the next client costs you nothing, a little, or the same as the last one. Fitsly and Coachway sit at opposite ends of that question, and at a full roster the difference is not a few dollars.
This compares the two on how each one charges, what that arithmetic produces at real client counts, which currencies you can be billed in, and which coach each one suits. Coachway figures come from their published pricing calculator as of September 2026. Where something about Coachway is not published, this article says so rather than guessing.
Fitsly charges by tier, on active client count only, with every feature on every tier. At 20 clients that is $39 USD a month, at 50 it is $69, and the ladder continues from there. Adding a client inside a tier costs nothing, and the coach app does the whole job on iOS and Android.
Coachway charges a base fee plus a flat rate per client. As of September 2026 their published pricing is EUR 69 a month including five clients, then EUR 9 per additional client per month. The published calculator applies that EUR 9 evenly — there is no volume break in it, so the fiftieth client costs the same as the sixth, and 50 clients comes to EUR 474 a month.
Coachway suits a coach billing in Norwegian, Swedish or Danish kroner, or carrying a handful of clients who would rather pay per head. For a roster that is growing, Fitsly's tier is the number that stops moving.
How each pricing model behaves
The two models feel identical at five clients and diverge fast after that, so it is worth being precise about the mechanics before looking at any total.
You pay $69 a month for up to 50 active clients, and whether you have 31 or 49 the invoice is the same. The cost per client falls continuously as you fill the tier, then steps up when you cross into the next one. The downside is that ceiling: sign your 51st client and you move up a tier whether you wanted to or not.
Each client you add costs the same amount as the one before, which makes the bill perfectly predictable and perfectly linear. Nobody is ever paying for capacity they are not using — a coach with 12 clients is not funding a plan built for 50. The trade is that growth never gets cheaper. Your hundredth client costs exactly what your sixth did.
Neither model is wrong. Which one suits you depends on how many clients you intend to carry, which is why the useful comparison is at your own number rather than at the starting price.
What each model produces at four client counts
Fitsly's figures below are its published tier prices in USD. The Coachway column is what their published pricing calculator returns for that client count in EUR, as of September 2026, using their stated EUR 69 base plus EUR 9 per additional client.
| Active clients | Fitsly (USD/mo) | Coachway calculator (EUR/mo) |
|---|---|---|
| 5 | $39 (20-client tier) | EUR 69 |
| 20 | $39 | EUR 204 |
| 50 | $69 | EUR 474 |
| 100 | $159 (125-client tier) | EUR 924 |
Two things about that table before you draw a conclusion from it.
First, the currencies are different and this article does not convert them. EUR and USD are not interchangeable, exchange rates move, and a converted figure would be a number we made up. Run both against whatever you are actually billed in.
It is what the base fee plus the per-client rate produces at each count according to their own published calculator. If Coachway offers volume pricing that the calculator does not show, or a different arrangement above a certain roster size, that is not in their published pricing and this article cannot tell you about it. Ask them before you decide anything on the strength of a table.
What the model does mean, and this part is not in dispute, is that on Coachway every new client has a fixed monthly cost attached to it. That is a genuinely useful property when you are pricing your own packages — you always know your platform cost per head — and it is the thing to weigh against a tier that gives you capacity in blocks.
Currency and where you are billing from
Coachway prices in Norwegian kroner, Swedish kronor, Danish kroner, euros, pounds and US dollars. That is a short list on paper and a real advantage in practice if you are a Scandinavian coach: being billed in your own currency means no conversion fee on every invoice, no exchange-rate movement in your monthly costs, and a number your accountant does not have to translate.
Fitsly prices in USD. If you are a coach in Oslo or Stockholm charging clients in kroner, you are carrying a conversion on the way in and an exchange-rate exposure you did not ask for. That is a small cost against the totals above, but it is not nothing, and it is a fair reason to weigh a platform that bills you in your own currency.
If you are coaching in Australia, the UK, the US or anywhere else that is already converting, this section does not apply to you and the pricing model is the whole question.
What Fitsly includes at those prices
Because the two platforms are being compared here on price, it is worth stating what Fitsly's number actually buys, so you are comparing like with like rather than a price against a price.
Every Fitsly tier includes the same product. Training and workout building, the exercise library, nutrition with a verified food database and multi-day meal plans, recipes, habits, check-in forms, progress photos and measurements, client management, lead capture and onboarding, payments and packages, one-to-one and group messaging, a community feed, a content vault, automations, coach branding inside the client app, Apple Health sync, sub-coaches, and coach apps on iOS, Android and web. There are no feature add-ons, and all of it works from the coach app on your phone — a program built between sessions, a check-in answered from the car, a payment taken without a desk.
That matters when you compare platforms, because several products in this category quote a low base plan and then charge separately for nutrition, payments or automation. On Fitsly the tier price is the price, and a coach who starts on programming alone has payments, forms and nutrition ready the month they want them, with no change to the bill.
On branding, the two sell different things. Your logo and colours inside the Fitsly client app are included on every tier. White label — a standalone app on the App Store and Google Play under your own name and developer accounts, with no Fitsly branding — is the only paid extra, at $199 a month on any tier. Coachway includes custom branding on its one plan and lists a white-label app as a separate paid option, with no price published as of September 2026. Fitsly's $199 is the middle of the market: Kahunas bundles a store listing into a $99 plan, while Hubfit's is $469 and My PT Hub's works out at $330 at 50 clients.
Coachway's feature list is not covered by the pricing sources this article works from, so it is not compared here. Their published pricing is what has been verified, and stating anything else about their product would be guessing at it. Check their own site for the feature detail and test both in a trial.
Two things to test in a trial
Fitsly has no in-platform video calling. If one-to-one video calls are part of what you sell, you will be running Zoom or Google Meet alongside Fitsly and sharing a link with the client. Everything else about the client relationship — training, food, check-ins, messages, payments — stays in the one app.
It is also worth knowing that Fitsly assigns workouts as snapshots. Once a workout is on a client's plan, later edits to your library version do not reach it. That is deliberate — it stops a library tidy-up from silently changing what someone is doing on Thursday — and it means a change you want every client to have is made on the assigned workouts, not the template.
Neither of those is a price question, and both are the kind of thing you only find in a trial. If you are shortlisting more than two platforms, the same discipline applies to all of them: pick the three things you do every week and check that each product does them, from your phone, before you look at a single plan price. That comparison is also worth running against QuickCoach, whose model differs again.
Where Coachway suits a coach
Two cases.
You have a handful of clients. At five clients Coachway is EUR 69 a month and Fitsly is $39 for a 20-client tier you are using a quarter of. Those are different currencies and the EUR figure is the larger number, but the shape of the comparison is real: on a per-client model you are only paying for the clients you have, and if you are testing whether online coaching is for you at all, paying for capacity you have not filled is a fair thing to object to.
You are billing in kroner. Being invoiced in NOK, SEK or DKK removes a conversion and an exchange-rate exposure from your monthly costs. Fitsly bills in USD.
There is a third case that is really a temperament question. Some coaches prefer a cost that scales in a straight line with revenue, because it makes their own pricing easy to reason about: if a client pays you $200 a month and costs you EUR 9 in platform fees, the margin is obvious. A tiered model gives you a cheaper average at scale but a step at every tier boundary. If per-head predictability matters more to you than the total, that is a defensible reason to prefer a per-client model.
What the tier price buys as you grow
Against a base-plus-per-client model with no volume break, a tiered model gets cheaper per client the more clients you carry, and by the time you are running a full roster that difference is the largest single line item in the comparison. Fitsly is not the cheapest platform at every roster size — Hubfit's Premium plan covers 100 clients at Fitsly's 50-client price, and the Hubfit comparison runs that one in full — but against a linear per-client rate the gap only widens.
What the tier buys is the same at every size. Coaches who have moved to Fitsly from platforms where the coach app is a summary of the desktop tell us the first thing they notice is that the work stops waiting for a laptop: a program built between sessions, a week of check-ins reviewed on the couch, a package sold from the phone. The second thing they mention is the check-in review itself — the form answers, the photos, the week's training and the food log on one screen, so the reply takes the time it used to take just to find the data.
The third is pace. Fitsly is a small team that ships often and builds what coaches ask for, and coaches who have moved from larger platforms tell us a request tends to turn into a feature rather than a ticket. That is not something a pricing table shows, but over a year it is the difference between software that fits how you coach and software you have adapted to.
Switching platforms
If you do move, the export is the easy part. The work is your clients.
Programs and templates have to be rebuilt in the new builder, and every client has to download a different app and set up a new login. That download is where a switch loses people — not because they object to the platform, but because a task landed in their week that they did not ask for.
Three things that reduce the damage. Move between program blocks rather than mid-block, so nobody is halfway through something when the app changes. Tell clients a week ahead, with a short note saying what they need to do and when. And rebuild your three most-used templates before you invite anyone across, so the first thing they see is a working program rather than an empty account.
The longer version of that process, including what to export and in what order, is in how to migrate clients to a new coaching platform. If you are weighing more than two options, the three-way comparison of Fitsly, Trainerize and TrueCoach covers a different set of trade-offs again.
Fitsly runs a 14-day trial with every feature switched on, which is long enough to rebuild a program and run one real check-in cycle before you commit. The tier prices are on the pricing page; whether the product fits how you actually coach is a question only the trial answers.
