These three platforms end up on the same shortlist and price themselves in three different ways, which is why comparing them from their pricing pages tells you almost nothing. Trainerize sells a cheap plan and charges separately for nutrition, payments, scheduling and video. TrueCoach sells a dearer plan and charges for nothing on top. Fitsly sells one number per client tier with everything in it. The plan price is only the first line of three different sums.
This is the feature-by-feature comparison, with the arithmetic done at the client count where most full-time coaches actually sit. All competitor figures are each platform's own published list prices in USD as of September 2026, monthly billing unless stated.
At 50 clients with a comparable feature set, Fitsly is $69 a month, TrueCoach is $164.98 and Trainerize is about $215. Fitsly's number includes nutrition, payments, forms, habits, automations and your own branding in the client app, and the coach app does all of it on iOS and Android.
TrueCoach has no paid add-ons of any kind, which makes it the most predictable bill of the three at every tier it publishes. Fitsly has one, white label, and it is the only one of the three that sells a standalone app under your own name at a 50-client roster.
TrueCoach's published plans stop at 50 clients and Trainerize's reach 500 members, so above a full-time roster the shortlist changes shape.
The plans, side by side
Three pricing models, stated in their own terms:
| Fitsly | Trainerize | TrueCoach | |
|---|---|---|---|
| Free tier | No — 14-day trial | Yes, 1 client | No — 14-day trial |
| Entry paid plan | $39/mo, 20 clients | $10/mo, 2 clients (Grow) | $29.98/mo, 5 clients |
| Mid plan | $69/mo, 50 clients | Pro, $25 to $135, 5 to 50 clients | $69.98/mo, 20 clients |
| Top published plan | $419/mo, 500 clients | Studio Plus, from $275, up to 500 members | $164.98/mo, 50 clients |
| Above that | Custom from 1,000 | Not published | Custom above 250 |
| Paid add-ons | White label only, $199/mo | Nutrition, video, business, payments | None |
| Annual billing | Two months free | 10% off | One to two months free |
Read the add-on row before the price rows. It is the line that decides which of these platforms is cheap for the way you actually coach, and the three answers could not be further apart.
Trainerize: the plan price is not the bill
Trainerize's plan covers programming, the exercise library, messaging and client tracking. Four things a lot of coaches treat as standard sit outside it, each with its own monthly fee on Grow and Pro, all included on Studio:
| Add-on | Monthly | What it covers |
|---|---|---|
| Advanced Nutrition Coaching | $20 on Grow, Pro 5, Pro 15; $45 from Pro 30 up | Nutrition coaching tools |
| Video Coaching | $10 | 50 hours calling, 100 hours streaming |
| Business | $25 | Scheduling, referrals, payments, on-demand coaching |
| Stripe Integrated Payments | $10 | Taking card payments |
So a coach who writes training and refers nutrition out pays the plan price and nothing else. A coach who sets macros, runs check-ins, takes card payments through the platform and does calls pays the plan price plus most of that list. At Pro 50 that is $135 plus $45 plus $25 plus $10, which is $215 a month before video, and $225 with it.
The nutrition row is the one worth reading twice: $20 a month while you are small, $45 from Pro 30 upward. The price more than doubles at the point your roster gets to a size worth having. There is also a structural quirk at the bottom — the add-ons are flat fees, so on Grow at $10 a month, four add-ons cost $65 and the plan is 13% of your bill.
Trainerize does not publish the plan price at every Pro rung between 5 and 200 clients. The two ends are stated — $25 at 5 clients, $135 at 50 — and the rungs in between only appear on the slider. If you are at 15 or 30 or 100 clients, read the price off the slider yourself with billing set to Monthly rather than trusting a figure in a comparison table. The full breakdown, including what three different kinds of coach end up paying, is in the Trainerize pricing article.
Trainerize's slider shows annual-equivalent figures — $23 and $248 come off it, for tiers whose monthly prices are $25 and $275. TrueCoach's page does the same thing: the number it shows by default for the Pro tier is $136.99, and the monthly price is $164.98. Switch the billing to monthly before you write any of these numbers into a budget, and treat any article quoting the lower ones as built from an unchecked page.
TrueCoach: one price, and that is the price
TrueCoach publishes three tiers, capped by active client count, as of September 2026:
| Plan | Monthly | Annual, per month | Clients |
|---|---|---|---|
| Starter | $29.98 | $26.34 | up to 5 |
| Standard | $69.98 | $57.99 | up to 20 |
| Pro | $164.98 | $136.99 | up to 50 |
Annual billing is marketed as one month free on Starter and two months free on Standard and Pro, with the asterisk explaining that it is the equivalent saving when you compare a year of annual billing against a year of monthly.
TrueCoach's own FAQ answers the question directly: "Are there any extra fees? Nope, what you see is what you get." There is no nutrition add-on, no payments add-on, no business bundle and no video fee. Against a platform where four separate line items sit on top of the plan, that is worth more than a lower headline number — you can quote your own margins off one figure and be right about them twelve months later.
Three limits are worth knowing before you commit. Nutrition works through a MyFitnessPal integration rather than a built-in food database, so macro tracking depends on your clients using a second app. Starter excludes wearables integration and the custom-branded app, which makes the $29.98 tier a genuinely reduced product rather than a smaller version of the same one. And Zapier automations are on Pro only.
The client cap matters most. TrueCoach's published plans stop at 50 clients. Their FAQ addresses coaches with more than 250 and answers "contact us to discuss custom pricing options", so there is presumably a band in between, but no price for it is published and nobody outside the company can tell you what a 100-client roster costs. If you expect to pass 50 clients inside the year, that is a conversation you will have to have rather than a number you can plan around. The TrueCoach pricing breakdown covers the tiers in more detail.
Fitsly: one number, set by client count
Fitsly prices on active clients alone: $39 a month for 20, $69 for 50, $99 for 75, $159 for 125, $229 for 200, $419 for 500, and custom above 1,000. Annual billing is ten months for the price of twelve.
Every feature is on every tier. Training and the exercise library, meal plans and nutrition tracking, habits, check-in forms, progress photos, lead capture, payments and packages, 1:1 and group messaging, a community feed, a content vault, automations, coach branding inside the client app, Apple Health sync, and sub-coach accounts are all in the base price at $39 as much as at $419. There is one add-on, white label at $199 a month, covered in the branded apps section below.
The other half of the one price is where you can use it. Every coaching task — building and assigning a program, writing a meal plan, reviewing the week's check-ins, taking a payment, setting up an automation, messaging a client — works on the Fitsly coach app on iOS and Android, not a reduced set with the rest pushed to a desktop. Coaches who have moved from a platform with a lighter mobile app tell us this is the change they notice first: the admin that used to wait for a laptop gets done between sessions.
Fitsly has no in-platform video calling. Trainerize sells calling and streaming for $10 a month. Coaches on Fitsly run calls on Zoom or Google Meet and share the link in chat, and do the follow-up — the program change, the meal plan edit — from the coach app.
What 50 clients actually costs
Fifty clients is roughly a full-time online roster, it is a published rung on all three platforms, and it is the last one TrueCoach publishes. Monthly billing, September 2026, for a coach doing programming, nutrition and card payments through the platform:
| Fitsly | Trainerize | TrueCoach | |
|---|---|---|---|
| Plan | $69 | $135 (Pro 50) | $164.98 (Pro) |
| Nutrition | included | $45 | included |
| Payments | included | $35 ($25 business + $10 Stripe) | included |
| Video calling | not available | $10 | not an add-on |
| Monthly total | $69 | $215, or $225 with video | $164.98 |
| Annual equivalent | $57.50/mo | 10% off | $136.99/mo |
Two things fall out of that table that are worth more than the ranking.
The first is that Trainerize's cheap plan is the dearest bill here, and it gets there through four individually reasonable-looking charges. That is not a criticism of add-on pricing — a coach who only writes programs pays $135 and skips all of it, which is a perfectly sensible way to buy software. It is an argument for costing the stack you will actually use rather than comparing entry prices.
The second is that TrueCoach's $164.98 and Fitsly's $69 are both numbers you can trust. Neither moves when you start coaching nutrition, neither moves when you start taking payments, and neither moves when the platform ships something new. Against Trainerize's $215 that is both cheaper and simpler, and the simpler half is the part coaches underrate. The $96 between the two fixed numbers is the price of a built-in food database, automations and a coach app that does the whole job, which is the rest of this article.
Nutrition
This is the clearest three-way split in the comparison, and it is not really about price.
TrueCoach integrates MyFitnessPal. Your client tracks in an app they may already have, and the data comes back to you. It costs nothing extra, and it means the food database, the barcode scanner and the client's logging habit all live in a product you do not control.
Trainerize has nutrition coaching tools behind the Advanced Nutrition Coaching add-on: $20 a month up to Pro 15, $45 from Pro 30. Included on Studio.
Fitsly includes nutrition in the base price at every tier. A verified food database plus the coach's own custom foods, a recipe library, multi-day meal plans with alternatives the client picks between, and per-client macro targets with a variance band. Clients log by search or barcode scan, or straight from an assigned meal plan, and calories, macros and micronutrients roll up on both sides. The nutrition feature page has the detail.
Which of those three is right depends on how you coach, not on the money. A coach whose clients already live in MyFitnessPal loses nothing with TrueCoach's approach and gains a shorter onboarding conversation. A coach who builds meal plans and wants the logging in the same app as the training, and wants to edit the plan from their phone when the client's week changes, is buying something different.
Programming and the exercise library
All three do the core job: build workouts, organise them into programs, assign them to clients, get logged sets and effort ratings back. Differences worth naming:
TrueCoach publishes a library of more than 3,000 exercise videos, which is a large one by the standards of this category and is included on every tier including Starter.
Trainerize's programming sits on the plan with no add-on attached, so the cheapest honest way to run Trainerize — plan only, no add-ons — is a programming-first setup.
Fitsly separates structured programs, which copy a fixed day-and-week grid onto client calendars, from phased programs, which run as a per-client copy or subscription across multiple phases and can also sit in an on-demand library. Client assignments are snapshots, so editing a workout in your library never changes a program someone is already halfway through.
None of this decides a purchase on its own. Every platform in this category has spent a decade on the workout builder and they have converged. Where they have not converged is everything around it.
Payments, forms and the business side
Trainerize puts scheduling, referrals, payments and on-demand coaching in a $25 Business add-on, and card payments behind a further $10 Stripe Integrated Payments charge, so taking money through the platform is $35 a month on top of the plan. Both are included on Studio.
TrueCoach charges nothing extra for what it includes, and Zapier — its route to connecting other tools — is on the Pro tier only.
Fitsly includes payments and packages, lead capture, onboarding, check-in forms, habits and automations at every tier, and automations are the piece worth singling out, because it is a paid add-on on several competing platforms. You build a week-by-week timeline once — programs, meal plans, forms, vault content, messages, push notifications — and it runs for each client from their own start date in their own timezone. Onboarding flows apply a bundle of content and settings the moment someone joins.
Check-ins are where coaches who have moved across say the difference shows. The form, the photos, the week's training and the food log land in one review queue, the reply is written in the time it used to take to find the data, and it reaches the client in the app and in chat. That is what they tell us, and the trial is the way to check it against your own Sunday night.
Fitsly has no Zapier connector, so if your business runs on Zaps between your platform and the rest of your stack, TrueCoach Pro does something Fitsly does not.
Branded apps
"Branded app" means two different things, and only one of them is a real store listing. Custom branding is your logo and colours inside the vendor's app, which clients still download under the vendor's name. White label is a standalone app on the App Store and Google Play under your own name, with no vendor branding anywhere.
| Fitsly | Trainerize | TrueCoach | |
|---|---|---|---|
| Custom branding | Included, every plan | Pro Custom Branded App, $169 one-time; own Play listing, iOS is the shared Trainerize app | Included on Standard and Pro: logo, 8 colour themes, subdomain |
| White label | $199/mo on any plan, own developer accounts | Studio Plus from $275/mo, 500-seat minimum, Apple Organization account | Not offered |
All as of September 2026. Store fees — $99 a year to Apple, $25 once to Google — apply to any white-label option on any platform.
So at a 50-client roster, Fitsly is the only one of the three that sells an app under your own name at all: $69 plus $199, or $268 a month, with the full product underneath it and app updates to a newer Fitsly version at $100 each with a 60-day cooldown. Trainerize's real listing starts at $275 a month with a 500-seat minimum, and TrueCoach does not sell one. If all you want is your logo and colours in the client app, that is included on every Fitsly plan and on TrueCoach's Standard and Pro, and is a one-time $169 on Trainerize.
Scale, and where the shortlist breaks
The three platforms stop at very different places.
TrueCoach publishes nothing above 50 clients. Trainerize's Pro ladder continues past 50 — its own add-on pricing names rungs up to Pro 200 — and Studio Plus covers up to 500 members with the add-ons folded in. Fitsly publishes tiers to 500 clients at $419 and goes custom above 1,000, with sub-coach and admin accounts included at every tier for coaches who hire.
That reshapes the comparison in one specific case. A coach growing from 50 toward 100 clients can stay on the same published price list with Trainerize or Fitsly and has to open a sales conversation with TrueCoach. A coach who is deliberately capping their roster at 20 has a flat, add-on-free option on TrueCoach Standard at $69.98, and a flat, add-on-free option on Fitsly at $39 with nutrition built in.
Who each one suits
Where Trainerize suits a coach: the broadest integration surface and the largest installed base, video calling inside the platform, or programming-only coaching. That last case is the one people miss: a programming-only coach on Pro 50 pays $135, skips every add-on, and gets a mature product with a client app most gym-goers have already heard of. Studio Plus also folds the add-on stack into the plan at genuinely large scale.
Where TrueCoach suits a coach: predictability, with clients who already log in MyFitnessPal. No add-ons is a published policy, so the quote you get today is the bill you get in a year, and the 3,000-video library is included from the bottom tier up. Under 20 clients, Standard at $69.98 is a simple deal for a coach who wants Zapier-free simplicity and does not need a built-in food database.
Where Fitsly suits a coach: nutrition, payments, forms, habits, automations, messaging and your own branding in the base price, at every tier from $39 up. At 50 clients the difference against a comparable Trainerize setup is $146 a month, and against TrueCoach Pro it is $96 with a built-in food database and automations in the gap. The coach app does the whole job on iOS and Android, so the coach who works between sessions rather than at a desk is who it is built for. Coaches who have moved across also tell us the things they ask for turn up in a release rather than on a roadmap — that is their account, and the 14-day trial with every feature switched on is the way to test it. There is no in-platform video calling and no Zapier connector; if you need your own store listing, Fitsly is the one of the three that sells it at your roster.
If you are still building the shortlist rather than choosing from it, Trainerize alternatives and TrueCoach alternatives cover who else coaches move to and why, and Everfit alternatives picks up the other platform that shows up on most of these lists. Fitsly's own tiers are on the pricing page.
