Most coaches who go looking for an Everfit alternative are not looking because the plan price is high. At 50 clients Everfit Pro is $95 USD a month, which sits in the middle of this market. They are looking because the three things they wanted next all cost extra: Autoflow, the automation product, is a paid add-on on Pro from $29/month; On-Demand Collections is another from $25/month; and white label sits on the Enterprise tier for 500 or more clients at price on application, so you cannot find out what your own app costs without a sales conversation.
This article covers what Everfit charges once those are added, when a switch is worth the admin, and seven platforms worth a trial. All prices are list prices as of September 2026, taken from each platform's own published pricing, and every figure is USD monthly unless stated.
When switching is worth the admin
Everfit has a free tier, and its Pro ladder starts at $19/month for 5 clients, $29 for 10 and $49 for 20. If you have a small roster, no automation needs and no plan to publish your own app, the plan price is low and the switching cost is real: rebuilt programs, re-onboarded clients, new logins, and a fortnight of admin you do not get paid for.
The threshold worth watching is the point where the add-ons stop being optional. If you are sending the same welcome sequence by hand every week, or you want to sell an on-demand program library alongside your one-to-one coaching, you are about to add $54/month to a $95 bill and the comparison changes. That is the moment a platform with everything on one plan starts paying for its own migration, and the sections below are priced at exactly that point.
What Everfit costs at a full roster
The Pro ladder runs $19 at 5 clients, $29 at 10, $49 at 20, $75 at 35, $95 at 50, $120 at 75, $140 at 100 and $160 at 125. Studio starts at $105 for 50 clients and runs to $325 at 300, and it includes the add-ons that Pro charges for. Annual billing saves 16%.
At 50 clients with automation switched on, that is $95 plus $29, or $124/month. Add On-Demand Collections and it is $149. There is a fuller breakdown of the ladder and the add-ons in our guide to Everfit's pricing.
Those are the numbers to carry into every comparison below — not the $95 headline.
Hubfit
Hubfit Standard is $39/month for up to 50 clients, and Premium is $69/month for up to 100. Automation, custom branding, and payments and packages are all on Premium as part of the plan rather than as separate line items, which is the specific thing an Everfit coach is usually trying to get away from. Ultimate is $119/month, covering 100 clients and then charging per client from $1.19 down to $0.84 as you scale to 500.
Who it suits: a coach on Everfit Pro at 50 to 100 clients who is paying for Autoflow. Hubfit Premium at $69 covers twice the clients Everfit Pro does at $95, with automation in the price.
The trade-off: Standard, the $39 tier, has no payments or custom branding, so the honest comparison is Premium. Hubfit's white label is a separate Enterprise plan at $469/month, on a waitlist, as of September 2026.
Kahunas
Kahunas publishes three plans in its own help centre: Essentials at $35/month for up to 25 clients, Growth at $69 for up to 50, and Ultimate at $99 for unlimited clients. Annual billing saves 25%.
Who it suits: the Everfit coach whose actual blocker is white label. Ultimate includes branded iOS and Android apps with the coach's own App Store and Google Play listings, at $99/month, with no client cap. Against an Enterprise quote you cannot see, a published number for the thing you want is worth a trial on its own. Essentials also includes a food database with 800,000 barcodes, micronutrients and a TDEE calculator, so nutrition is not a step down at the entry tier.
The trade-off: unlimited-client pricing is only a saving if you have the clients. At 25 or 40 clients you are paying a flat $69 to $99 where Everfit Pro would charge $49 to $75, and Essentials and Growth put clients on the generic Kahunas app with no custom branding. There is more on how the tiers break down in our Kahunas alternatives article.
My PT Hub
My PT Hub's US pricing page, as of September 2026, puts Starter at $40/month for 3 clients, Premium at $105 for unlimited clients with unlimited workouts and nutrition plans, and Ultimate at $329 with every add-on bundled, including white label. Annual billing is lower on each tier.
Who it suits: a coach whose roster is growing fast and who wants the bill to stop moving. Premium is flat, with no client cap, so it costs the same at 40 clients as at 200. That is the opposite of Everfit's model, where every rung up the ladder is another price rise.
The trade-off: Starter caps you at 3 clients, so there is no cheap middle rung — you go from a trial-sized plan to the $105 unlimited one, which at 50 clients is more than Everfit Pro alone. A white label app is a $225/month add-on on Premium, or bundled into Ultimate at roughly three times Premium's price. We go through the tiers in more detail in My PT Hub alternatives.
PT Distinction
PT Distinction charges a base plus a per-client rate: Basic is $19.90/month with 3 clients included and $6 per extra client, Pro is $59.90 with 25 clients and $2.40 each after, and Master is $89.90 with 50 clients and $1.60 each after. It is monthly only, with no annual contract, a one-month free trial, and extra clients free for their first month.
Who it suits: coaches who want a branded app without a separate line item. Pro and Master both include custom-branded Android and iOS apps at no extra charge, which is the same want that pushes Everfit coaches towards an Enterprise quote.
The trade-off: at 50 clients Master is $89.90, so you are not switching to save money against Everfit Pro's $95 — you are switching for the branded app. And that app is not a true own-name iOS listing: PT Distinction's own blog says the iOS app is listed under a generic name and re-skins after login, while Android gets the coach's name. Basic has no custom branding at all. Our PT Distinction alternatives piece has the full per-client maths.
FitBudd
FitBudd bills a base plus extra clients too. Starter is $15/month with 2 clients and $4 each after, Pro is $79 with 20 clients and $2 each after, and Super Pro is $149 with 20 clients and $2 each after. Yearly billing gives two months free.
Who it suits: a coach who wants their own app on the App Store and Google Play and wants the price published. Super Pro is the tier that publishes the coach's own app, and at 50 clients it works out to $149 plus 30 extra clients at $2, or $209/month, plus a $75 non-refundable setup fee.
The trade-off: at 50 clients on the plan without your own app, Pro is $79 plus $60, or $139/month — more than Everfit Pro with Autoflow. FitBudd is a move you make for the app, not for the running cost.
TrueCoach
TrueCoach's own FAQ answers the add-on question directly: "Nope, what you see is what you get." There are no paid feature add-ons, which is the exact structural complaint that sends coaches away from Everfit. Starter is $29.98/month for up to 5 clients, Standard $69.98 for up to 20 and Pro $164.98 for up to 50, on monthly billing as of September 2026; published tiers stop at 50, with custom pricing above that. There is a 14-day free trial plus a 90-day money-back guarantee on first annual subscriptions, and the library runs to 3,000 or more exercise videos.
The figures on TrueCoach's pricing page default to annual billing — $136.99 for Pro rather than the $164.98 you pay month to month. Switch the page to monthly before you compare it with anything above.
Who it suits: a coach who mainly writes and delivers training, wants one predictable bill, and does not need a food database in the product.
The trade-off: at 50 clients Pro is $164.98, above Everfit Pro with both add-ons. Nutrition runs through a MyFitnessPal integration rather than a built-in database, the Starter plan excludes wearables integration and the custom-branded app, and Zapier automations are on Pro only, so the no-add-ons promise still comes with tier boundaries. TrueCoach does not sell a white label app.
Fitsly
Fitsly charges on one variable: active clients. $39/month for 20, $69 for 50, $99 for 75, $159 for 125, $229 for 200 and $419 for 500, with annual billing at ten months for the price of twelve. Every feature is on every tier — training, nutrition, forms, habits, payments, messaging, community, the content vault, coach branding in the client app and automations — so the Autoflow and On-Demand Collections situation does not have an equivalent here. The $39 plan for 20 clients has exactly what the $419 plan for 500 has.
Who it suits: an Everfit Pro coach who is paying for the add-ons, or about to. At 50 clients that is $149 against $69, and the number stays one number as the roster grows. Coaches who have moved across from a plan-plus-add-ons platform tell us the first thing they notice is the invoice, and the second is that the coach app does the whole job on iOS and Android — build a program, write a meal plan, review a week of check-ins, take a payment, set up an automation — so the work that used to wait for a laptop gets done between sessions.
The trade-off: Hubfit Premium covers 100 clients for the $69 that buys 50 on Fitsly, and at 200 clients Fitsly is $229 where Kahunas Ultimate is $99 and Hubfit Ultimate is around $119. What the difference buys is every feature on every plan with nothing stacked on top, and a coach app that does not send you to a desk. Fitsly has no in-platform video calling, so coaches who run calls keep them on Zoom or Google Meet; Trainerize sells Video Coaching as a $10/month add-on if in-app calls are the thing you are shopping for. On branded apps, your logo and colours in the client app are included on every Fitsly plan; a standalone app under your own name on both stores is a $199/month white label add-on, which sits between Kahunas at $99 bundled and Hubfit at $469.
The comparison at 50 clients
Everything below is at 50 active clients, on monthly billing, September 2026 list prices, with the features a full-service coach usually needs. "Custom branding" is your logo inside the vendor's app; "white label" is your own app under your own name on the stores.
| Platform | Monthly at 50 clients | Automation | Custom branding | White label |
|---|---|---|---|---|
| Everfit Pro | $95, or $124 with Autoflow | Add-on from $29/mo | Included | Enterprise, 500+ clients, price on application |
| Hubfit Premium | $69, covers 100 clients | Included | Included | Enterprise, $469/mo, waitlist |
| Kahunas Growth | $69 | Included | Not offered | Ultimate tier, $99 unlimited |
| Fitsly | $69 | Included | Included, every plan | $199/mo add-on, any plan |
| PT Distinction Master | $89.90 | Not published | Included | iOS listed under a generic name; Android under yours |
| My PT Hub Premium | $105, unlimited clients | Included | $145 one-time | $225/mo add-on, or Ultimate at $329 |
| FitBudd Pro | $139 | Not published | Included ("app theming") | Super Pro, $209 at 50 clients + $75 setup |
| TrueCoach Pro | $164.98 | Zapier on Pro | Included on Standard and Pro | Not offered |
Read the columns you care about rather than the bottom line. If automation is the reason you are leaving, five of these include it in the plan, and Fitsly includes it at every client count from 20 up. If it is the app, Kahunas is the cheapest published route to a store listing, Fitsly is the mid-point, and My PT Hub and Hubfit are the dearer end.
Before you move anything
Whichever way you go, the switch costs more than the price difference in month one. Programs have to be rebuilt, clients have to download a new app and set up new logins, and that login step is where a switch loses people. Move between program blocks rather than mid-block, give clients a week's notice, and rebuild your three most-used templates before you invite anybody across. The longer version of that process is in how to migrate clients to a new coaching platform.
Run the trial with one real client cycle in it, not a tour of the builder. Write a program, send a check-in, take a payment, and do as much of it as you can from your phone, because that is where the work happens between sessions. Then see what the bill looks like at the roster size you expect in six months — for Fitsly that ladder is on the pricing page, and every platform above publishes theirs except where this article says otherwise.
