Everfit's pricing page opens with "from $19/mo", and for a coach with five clients that number is true. The problem is that it stops being the number you pay long before you stop being a small coach. The price moves with your client count, automation is a separate monthly charge on the Pro plan, and there is a second plan — Studio — that quietly becomes the cheaper option at client counts most full-time coaches reach inside a year.
This is the full arithmetic: both published ladders, what the add-ons do to the total, and the exact point where paying more per month makes your bill smaller. All figures are Everfit's own list prices from their pricing page, monthly billing, USD, as of September 2026.
Pro is priced in eight rungs, from $19 for 5 clients to $160 for 125. You do not buy clients, you buy rungs.
Automation is a separate add-on from $29 a month, so the sticker price is rarely the bill.
If you use Autoflow, Studio is cheaper than Pro at every client count where both plans exist.
Sitting on 34 clients and staring at a $26 jump, the question is not whether you can afford $26. It is whether the client about to sign covers it — which they will, several times over.
The first rung where Studio exists — and from that point on, if Autoflow is part of how you coach, Pro is the more expensive plan.
What Everfit actually charges for
Two things: how many clients you have, and which of two plans you are on.
Pro is the coach plan. You pick a client rung and pay for it. Automation and on-demand content are add-ons with their own monthly prices.
Studio is the same product with those add-ons included, starting at 50 clients.
Above that sits Enterprise, which is where white label and connections for developers live. Everfit does not publish an Enterprise price — it is quoted on application, so anyone telling you what a white labelled Everfit costs is guessing.
There is also a genuine free tier. Not a trial that expires, a free plan. That is worth saying plainly, because most platforms in this category do not have one and it makes Everfit a sensible place to run your first two or three clients without a card on file.
The Pro ladder
Eight published rungs, monthly billing, as of September 2026:
| Clients | 5 | 10 | 20 | 35 | 50 | 75 | 100 | 125 |
|---|---|---|---|---|---|---|---|---|
| USD/mo | $19 | $29 | $49 | $75 | $95 | $120 | $140 | $160 |
At the bottom this is good value and it should be said so. Five clients for $19 is $3.80 per client per month. By 50 clients you are paying $1.90 per client, and at the top rung $160 for 125 clients is $1.28. The rate per client roughly halves as you grow, which is how per-client pricing is meant to work.
What the table hides is that you do not buy clients, you buy rungs. The cost of one extra client is nothing at all until it is the client that pushes you onto the next rung, and then it is the whole step:
- Your 21st client moves you from $49 to $75. That one client costs $26 a month.
- Your 36th moves you from $75 to $95 — $20 for one client.
- Your 51st moves you from $95 to $120 — $25.
- Your 101st moves you from $140 to $160 — $20.
None of that is unusual and none of it is hidden. It matters for one practical reason: if you are sitting on 34 active clients and thinking about a $26-a-month jump, the honest sum is not "can I afford $26". It is whether the client you are about to sign covers it, which they will several times over. The rungs are only worth planning around if you sell cheap, high-volume packages.
The Studio ladder
Seven rungs, starting where a serious roster starts:
| Clients | 50 | 75 | 100 | 150 | 200 | 250 | 300 |
|---|---|---|---|---|---|---|---|
| USD/mo | $105 | $135 | $165 | $205 | $249 | $290 | $325 |
The steps are larger in dollars and smaller per client. Going from 50 to 75 is $30, 75 to 100 is another $30, then $40 for the jump to 150, $44 to 200, $41 to 250 and $35 to 300. At the top rung that is $325 for 300 clients, or $1.08 each. Everfit does not publish a rung above 300 clients, so if you are running a roster larger than that, the price is a conversation rather than a number.
Read on its own, Studio looks like the expensive plan. It is not, and the next two sections are why.
The add-ons, and what they do to the total
On Pro, two features carry their own monthly charge. Both are included on Studio.
- Autoflow — Everfit's automation. From $29/mo on monthly billing, $24/mo on annual.
- On-Demand Collections — packaged content clients work through on their own. From $25/mo monthly, $21/mo annual.
Everfit prices both "from" those figures, which means there is a ladder above them for larger rosters that is not published. Every total below uses the entry price, so treat them as the floor, not the ceiling.
The word "from" is doing less damage than the word "add-on" here. $29 a month is a small number in isolation. It is not a small number next to a $19 plan — Autoflow at the bottom rung costs more than half again what the plan itself costs, and it more than doubles your per-client rate from $3.80 to $9.60. At the top of the Pro ladder the same $29 is 18% of a $160 plan and barely registers.
So the add-on is regressive: it costs the smallest coaches the most, in proportion, and that is the opposite of how the client ladder behaves.
It is also the thing to check first on any other platform you price against Everfit. Some charge the same way — a plan, then automation, nutrition or payments as line items. Some do not: on Fitsly, automations are in the base price at every tier, along with nutrition, payments, forms and the rest, so the $39 plan for 20 clients has exactly what the $419 plan for 500 has and the number on the tier is the number on the invoice. Whichever way a platform does it, add up the line items for the features you actually use before you compare a tier price to a tier price.
The real monthly cost
Here is the number you actually pay, at every published Pro rung, for three kinds of coach: one who wants the platform and nothing else, one who wants automation, and one who wants automation and an on-demand content library. Monthly billing, USD, September 2026.
| Clients | Pro alone | Pro + Autoflow | Pro + both add-ons | Studio |
|---|---|---|---|---|
| 5 | $19 | $48 | $73 | — |
| 10 | $29 | $58 | $83 | — |
| 20 | $49 | $78 | $103 | — |
| 35 | $75 | $104 | $129 | — |
| 50 | $95 | $124 | $149 | $105 |
| 75 | $120 | $149 | $174 | $135 |
| 100 | $140 | $169 | $194 | $165 |
| 125 | $160 | $189 | $214 | — |
The arithmetic is just addition: Autoflow adds $29 to every Pro figure, and the two add-ons together add $54. At 50 clients that is $95 + $29 = $124, or $95 + $29 + $25 = $149. At 100 it is $140 + $29 = $169, or $140 + $54 = $194.
Studio has no rung at 5, 10, 20, 35 or 125 clients. Below 50 the plan does not exist. At 125 the nearest Studio rung is 150 clients at $205.
Look down the last two columns and the point of the whole article appears.
Where Studio becomes cheaper than Pro
At the three client counts where both plans have a rung, Studio costs this much more than Pro:
| Clients | Pro | Studio | Studio premium |
|---|---|---|---|
| 50 | $95 | $105 | $10 |
| 75 | $120 | $135 | $15 |
| 100 | $140 | $165 | $25 |
Now compare each premium against $29, the entry price of Autoflow alone.
At 50 clients, Studio costs $10 more than Pro and includes an add-on that costs $29. Pro plus Autoflow is $124; Studio is $105. Studio is $19 a month cheaper, and it also throws in On-Demand Collections, which on Pro would be another $25.
At 75 clients, Studio's premium is $15 against the same $29 add-on. Pro plus Autoflow is $149, Studio is $135, so Studio is $14 cheaper.
At 100 clients, the premium is $25 and the gap narrows to almost nothing: $169 against $165, a $4 saving. That is where the two plans converge.
The crossover, then, is not a client count. It is a single question: do you use Autoflow? If you do, Studio is cheaper at every client count where it is offered, and the saving is largest at the bottom of the Studio range rather than the top.
If you want both add-ons the case is not close at all:
| Clients | Pro + both add-ons | Studio | Studio saves |
|---|---|---|---|
| 50 | $149 | $105 | $44 |
| 75 | $174 | $135 | $39 |
| 100 | $194 | $165 | $29 |
That is $528 a year at 50 clients, $468 at 75 and $348 at 100.
The exception is the 125-client rung, and it is the one place the ladders work against each other. Pro 125 plus Autoflow is $189. Studio has no 125 rung, so the comparison is against Studio 150 at $205 — $16 more, for 25 client slots you are not yet using. If you want both add-ons, Pro 125 is $214 and Studio 150 at $205 is cheaper again by $9, with the spare slots included. Either way you are within about $20 of each other, and the deciding factor is whether you expect to pass 125 clients within the year rather than the monthly figure.
What annual billing changes
Everfit's annual billing takes 16% off, which is the standard two-months-free arrangement stated as a percentage. It applies to add-ons as well as plans: Autoflow drops from $29 to $24 a month and On-Demand Collections from $25 to $21.
Everfit publishes annual prices for the entry plan and the add-ons rather than for every client rung, so for the rungs the honest way to work it out is to take 16% off the monthly figure yourself. On the two add-ons the saving is exact and worth having: Autoflow at $24 instead of $29 saves $60 a year, and both add-ons together at $45 a month instead of $54 save $108.
The comparison worth doing before you commit to twelve months is against your own churn. Locking a 50-client rung in for a year when your roster is trending down means paying for slots you are not using, and 16% is not a large enough discount to make that worth it. Locking in when you are growing is fine — the annual commitment is on the price, not on the rung, and you move up when you need to.
Branded apps, and the things without a price
"Branded app" covers two different things on Everfit's page, and only one of them has a price.
Custom branding — your logo, colours and name inside the Everfit app, which clients still download by Everfit's name — is included on Pro and Studio, with an "Advanced" option at $75 one-time, as of September 2026.
White label — your own app under your own name on the App Store and Google Play — is an Enterprise feature, for 500 or more clients, and Everfit publishes no Enterprise price. It is quoted on application, alongside connections for developers.
That is not a criticism; plenty of platforms quote enterprise deals. It is a planning problem. If your business model depends on shipping an app with your own name on it, you cannot budget for Everfit from the public pricing page, and you will need to be far enough into a sales conversation to get a number before you can compare it against anything. Platforms that publish a flat white label price make that comparison a five-minute job instead of a two-week one. Fitsly's is $199 a month on any plan from 20 clients up, with your logo and colours in the client app included on every plan at no cost; several others publish theirs too, and the Everfit alternatives rundown covers who does.
Who Everfit's pricing suits
It suits you if you are small and staying small for now. $19 for five clients, or the free tier below that, is among the cheapest genuine entry points in the category, and if you do not need automation you never touch the add-on stack.
It suits you if you are past 50 clients and you go straight to Studio. At that point you are paying $105 to $165 for a full feature set with no line items to track, which is competitive and predictable.
It suits you less if you are between 20 and 50 clients and you need automation. That is where you are on Pro, paying an add-on that is a large fraction of your plan price, and Studio does not yet exist as an option. At 35 clients, Pro plus Autoflow is $104 a month — more than Studio's 50-client rung, for 15 fewer client slots.
It suits you least if you need a white label app, because you cannot price it without asking.
Whatever rung you land on, the thing to test in any trial is not the price page but the phone. Coaches who have moved between platforms tell us the difference they feel week to week is whether the coach app does the whole job — building a program, writing a meal plan, reviewing check-ins, taking a payment — or shows a summary and sends them to a laptop. Run a full week on your phone before you commit twelve months anywhere.
If you are weighing Everfit against the rest of the market rather than just working out your own bill, the wider rundowns are the best online coaching platforms and the best personal training software, and there is a coaching software comparison for Australian coaches if you are billing in AUD and care about which platforms handle it. Fitsly's own ladder — $39 for 20 clients to $419 for 500, everything included at every stop — is on the pricing page.
