Everfit's pricing page opens with "from $19/mo", and for a coach with five clients that number is true. The problem is that it stops being the number you pay long before you stop being a small coach. The price moves with your client count, automation, meal plans and payments are separate monthly charges on every plan, and there is a second plan — Studio — that becomes the cheaper option at some client counts if you want on-demand content.
This is the full arithmetic: both published ladders, what the add-ons do to the total, and the exact point where paying more per month makes your bill smaller. All figures are Everfit's own list prices from their pricing page, monthly billing, USD, as of September 2026.
Pro is priced in twelve rungs, from $19 for 5 clients to $290 for 300. You do not buy clients, you buy rungs.
Automation is a separate add-on on every plan, billed on the clients in a flow — $56 a month at 50 clients — so the sticker price is rarely the bill.
If you want on-demand content, Studio is cheaper than Pro at 50 and 75 clients and level at 100 and 150.
The first rung where Studio exists — and if on-demand content is part of how you coach, Pro is the more expensive plan here.
What Everfit actually charges for
Two things: how many clients you have, and which of two plans you are on.
Pro is the coach plan. You pick a client rung and pay for it. Automation, full meal plans and recipe books, payments and on-demand content are add-ons with their own monthly prices.
Studio starts at 50 clients and adds group chat, broadcast messages and on-demand content to the plan. Automation, meal plans and payments are still add-ons on Studio.
Above that sits Enterprise, which is where white label and connections for developers live. Everfit does not publish an Enterprise price — it is quoted on application, so anyone telling you what a white labelled Everfit costs is guessing.
There is also a genuine free plan, Starter, for up to 5 clients. Not a trial that expires, a free plan. That is worth saying plainly, because most platforms in this category do not have one and it makes Everfit a sensible place to run your first few clients without a card on file. It leaves out habits, forms, meal plans, branding and community, and the paid plans come with a 30-day trial, also without a card.
The Pro ladder
Twelve published rungs, monthly billing, as of September 2026:
| Clients | 5 | 10 | 20 | 35 | 50 | 75 | 100 | 125 | 150 | 200 | 250 | 300 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| USD/mo | $19 | $29 | $49 | $75 | $95 | $120 | $140 | $160 | $180 | $220 | $255 | $290 |
At the bottom this is good value and it should be said so. Five clients for $19 is $3.80 per client per month. By 50 clients you are paying $1.90 per client, $160 for 125 clients is $1.28, and at the top rung $290 for 300 clients is $0.97. The rate per client falls to about a quarter as you grow, which is how per-client pricing is meant to work.
What the table hides is that you do not buy clients, you buy rungs. The cost of one extra client is nothing at all until it is the client that pushes you onto the next rung, and then it is the whole step:
- Your 21st client moves you from $49 to $75. That one client costs $26 a month.
- Your 36th moves you from $75 to $95 — $20 for one client.
- Your 51st moves you from $95 to $120 — $25.
- Your 101st moves you from $140 to $160 — $20.
None of that is unusual and none of it is hidden. It matters for one practical reason: if you are sitting on 34 active clients and thinking about a $26-a-month jump, the honest sum is not "can I afford $26". It is whether the client you are about to sign covers it, which they will several times over. The rungs are only worth planning around if you sell cheap, high-volume packages.
The Studio ladder
Eleven rungs, starting where a serious roster starts:
| Clients | 50 | 75 | 100 | 150 | 200 | 250 | 300 | 350 | 400 | 450 | 500 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| USD/mo | $105 | $135 | $165 | $205 | $249 | $290 | $325 | $355 | $385 | $410 | $430 |
The steps are larger in dollars and smaller per client: $30 or more per rung up to 300, then $30, $30, $25 and $20. At the top rung that is $430 for 500 clients, or $0.86 each. Above 500 clients Everfit's Enterprise tier takes over, and the price is a conversation rather than a number.
Whether Studio is the expensive plan depends on one add-on, and the next two sections are why.
The add-ons, and what they do to the total
Four features carry their own monthly charge. Only one of them is included on Studio.
- Autoflow — Everfit's automation, an add-on on Pro and Studio alike. It is billed each month on the clients who were in at least one active flow: $29 for the first 30, then $27 per 30 up to 120 clients, $25 per 30 up to 300 and $21 per 30 above that. With every client in a flow that is $56 at 50 clients, $110 at 100 and $235 at 250.
- Meal Plans & Recipe Books — generated meal plans and a recipe library, from $39/mo. Pro and Studio include basic meal plans, a food journal and macro tracking.
- Payments & Packages — selling subscriptions and packages, $9/mo plus Stripe's processing fees.
- On-Demand Collections — packaged content clients work through on their own. From $25/mo on Pro, included on Studio.
Meal Plans and On-Demand Collections are "from" prices with no published rate at larger rosters, so every total below is a floor, not a ceiling.
The word "from" is doing less damage than the word "add-on" here. $29 a month is a small number in isolation. It is not a small number next to a $19 plan — Autoflow at the bottom rung costs more than half again what the plan itself costs, and it more than doubles your per-client rate from $3.80 to $9.60. It also grows as you do: at 50 clients it is $56, well over half the $95 plan, and at 300 clients with everyone in a flow it is $260 against a $290 plan.
So the add-on never shrinks into the background the way a flat fee would, and at the bottom of the ladder it costs the smallest coaches the most, in proportion.
It is also the thing to check first on any other platform you price against Everfit. Some charge the same way — a plan, then automation, nutrition or payments as line items. Some do not: on Fitsly, automations are in the base price at every tier, along with nutrition, payments, forms and the rest, so the $39 plan for 20 clients has exactly what the $419 plan for 500 has and the number on the tier is the number on the invoice. Whichever way a platform does it, add up the line items for the features you actually use before you compare a tier price to a tier price.
The real monthly cost
Here is the number you actually pay at every published Pro rung, with Studio alongside. Autoflow is priced with every client in a flow. Monthly billing, USD, September 2026.
| Clients | Pro alone | Pro + Autoflow | Pro + Autoflow + On-Demand | Studio + Autoflow |
|---|---|---|---|---|
| 5 | $19 | $48 | $73 | — |
| 10 | $29 | $58 | $83 | — |
| 20 | $49 | $78 | $103 | — |
| 35 | $75 | $131 | $156 | — |
| 50 | $95 | $151 | $176 | $161 |
| 75 | $120 | $203 | $228 | $218 |
| 100 | $140 | $250 | $275 | $275 |
| 125 | $160 | $295 | $320 | — |
| 150 | $180 | $315 | $340 | $340 |
| 200 | $220 | $405 | $430 | $434 |
| 250 | $255 | $490 | $515 | $525 |
| 300 | $290 | $550 | $575 | $585 |
The arithmetic is addition. Autoflow is the banded figure for that roster: $29 up to 30 clients, $56 up to 60, $83 up to 90, $110 up to 120, $135 up to 150, $185 at 200, $235 at 250 and $260 at 300. On-Demand adds $25 on Pro. At 50 clients that is $95 + $56 = $151, or $176 with On-Demand; Studio is $105 + $56 = $161. Add Meal Plans & Recipe Books (from $39) and Payments ($9) to any column if you use them — Studio at 50 clients with all of it is $209 or more.
Studio has no rung at 5, 10, 20, 35 or 125 clients. Below 50 the plan does not exist. At 125 the nearest Studio rung is 150 clients at $205.
Look down the last two columns and the point of the whole article appears.
Where Studio becomes cheaper than Pro
At the client counts where both plans have a rung, Studio costs this much more than Pro:
| Clients | Pro | Studio | Studio premium |
|---|---|---|---|
| 50 | $95 | $105 | $10 |
| 75 | $120 | $135 | $15 |
| 100 | $140 | $165 | $25 |
| 150 | $180 | $205 | $25 |
| 200 | $220 | $249 | $29 |
| 250 | $255 | $290 | $35 |
| 300 | $290 | $325 | $35 |
Autoflow costs the same on both plans, so it does not decide this. What decides it is On-Demand Collections, which Studio includes and Pro sells from $25 a month.
At 50 clients, Studio costs $10 more than Pro and includes an add-on that costs at least $25 on Pro. Studio is $15 a month cheaper if you want on-demand content, and it adds group chat and broadcast messages as well.
At 75 clients, Studio's premium is $15, so Studio is $10 cheaper.
At 100 and 150 clients, the premium is $25 — level with On-Demand's entry price. From 200 clients the premium is $29 to $35, so Pro plus On-Demand at its entry price comes in $4 to $10 under Studio. Everfit does not publish what On-Demand costs at those rosters, so that gap may not survive the real figure.
The crossover, then, is not a client count. It is a single question: do you want on-demand content? If you do, Studio is cheaper or level up to 150 clients. If you do not, Pro is cheaper at every count by $10 to $35 a month, unless you need group chat or broadcast messages.
What annual billing changes
Everfit's annual billing takes 16% off, which is the standard two-months-free arrangement stated as a percentage. The pricing page shows annual prices on the add-ons too — On-Demand Collections drops from $25 to $21, Meal Plans & Recipe Books from $39 to $33 and Payments from $9 to $8 — but Everfit's help centre says Autoflow is charged monthly on usage whatever your plan's billing.
For the rungs, 16% off the monthly figure is close enough to plan with. On the add-ons the saving is small but real: On-Demand at $21 instead of $25 saves $48 a year, meal plans at $33 instead of $39 save $72, and payments save $12.
The comparison worth doing before you commit to twelve months is against your own churn. Locking a 50-client rung in for a year when your roster is trending down means paying for slots you are not using, and 16% is not a large enough discount to make that worth it. Locking in when you are growing is fine — the annual commitment is on the price, not on the rung, and you move up when you need to.
Branded apps, and the things without a price
"Branded app" covers two different things on Everfit's page, and only one of them has a price.
Custom branding — your logo, colours and name inside the Everfit app, which clients still download by Everfit's name — is included on Pro and Studio, with an "Advanced" option at $75 one-time, as of September 2026.
White label — your own app under your own name on the App Store and Google Play — is an Enterprise feature, for 500 or more clients, and Everfit publishes no Enterprise price. It is quoted on application, alongside connections for developers.
That is not a criticism; plenty of platforms quote enterprise deals. It is a planning problem. If your business model depends on shipping an app with your own name on it, you cannot budget for Everfit from the public pricing page, and you will need to be far enough into a sales conversation to get a number before you can compare it against anything. Platforms that publish a flat white label price make that comparison a five-minute job instead of a two-week one. Fitsly's is $199 a month on any plan from 20 clients up, with your logo and colours in the client app included on every plan at no cost; several others publish theirs too, and the Everfit alternatives rundown covers who does.
Who Everfit's pricing suits
It suits you if you are small and staying small for now. The free Starter plan for up to five clients, or $19 for five on Pro, is among the cheapest genuine entry points in the category, and if you do not need automation you never touch the add-on stack.
It suits you if you are past 50 clients and want on-demand content. Studio at $105 to $165 for 50 to 100 clients includes it, along with group chat and broadcast messages. Automation, meal plans and payments are still line items on top.
It suits you less if you are between 20 and 50 clients and you need automation. That is where you are on Pro, paying an add-on that is a large fraction of your plan price. At 35 clients, Pro plus Autoflow with every client in a flow is $131 a month — $75 for the plan and $56 for the automation.
It suits you least if you need a white label app, because you cannot price it without asking.
Whatever rung you land on, the thing to test in any trial is not the price page but the phone. Coaches who have moved between platforms tell us the difference they feel week to week is whether the coach app handles the coaching — building a program, writing a meal plan, reviewing check-ins — or shows a summary and sends them to a laptop. Run a full week on your phone before you commit twelve months anywhere.
If you are weighing Everfit against the rest of the market rather than just working out your own bill, the wider rundowns are the best online coaching platforms and the best personal training software, and there is a coaching software comparison for Australian coaches if you are billing in AUD and care about which platforms handle it. Fitsly's own ladder — $39 for 20 clients to $419 for 500, everything included at every stop — is on the pricing page.
