Start with the number. My PT Hub Premium is $105 USD a month for unlimited clients on their US pricing page as of September 2026 — a flat rate, and at a very large roster a good one. At the roster most full-time coaches actually run, 20 to 75 clients, three platforms in this comparison cost less with more included, and the branded app My PT Hub sells as a $225 add-on is cheaper or bundled on several of them.
Every figure below is a published list price as of September 2026, in USD, monthly billing unless stated.
What My PT Hub charges
Three plans, from My PT Hub's US pricing page.
| Plan | USD/mo | Annual, per month | Clients | Notes |
|---|---|---|---|---|
| Starter | $40 | $36 | 3 | Capped at 50 workouts and 50 nutrition plans |
| Premium | $105 | $90 | Unlimited | Unlimited workouts and nutrition plans |
| Ultimate | $329 | $309 | Unlimited | Every add-on bundled, including white label and Check-Ins AI |
My PT Hub also publishes a EUR price list — €25, €59 and €215 — and a number of comparison articles, including an earlier version of this one, quoted those as USD. They are not. The US page shows $40, $105 and $329. Open the pricing page in your own region with monthly billing selected and compare that number.
Below Ultimate, white label is a $225 a month add-on and custom branding — your icon and colours inside the My PT Hub app — is $145 one-time. The point they market hardest is that Premium is a flat rate with no client cap; every other platform here except Kahunas Ultimate charges more as your roster grows.
It costs the same at 10 clients as at 200.
What 50 clients costs on each platform
At 50 active clients, published monthly pricing, with the features a full-service coach usually needs switched on.
| Platform | USD/mo at 50 clients |
|---|---|
| Fitsly | $69, every feature included |
| Hubfit Premium | $69, covers 100 |
| Kahunas Growth | $69 |
| PT Distinction Master | $89.90 |
| My PT Hub Premium | $105, unlimited |
| Everfit Pro plus Autoflow | $124 |
| FitBudd Pro | $139 |
| Trainerize Pro 50 plus add-ons | $215 |
At 20 clients the gap is wider, because Premium is still $105: Fitsly is $39, Kahunas Essentials is $35 for 25 clients, and Hubfit Standard is $39. At 200 clients it closes, because Premium does not move: Fitsly is $229, PT Distinction Master works out at $329.90, and Everfit Studio is $249. Only Hubfit Ultimate at around $119 and Kahunas Ultimate at $99 are below Premium at that size.
So the roster decides it. Up to about 100 clients, several alternatives are cheaper than Premium and include the branding My PT Hub sells separately. Above that, the flat rate is the cheaper bill and the reason to move is the product.
What a switch actually costs
The export is not the hard part. The clients are.
Your programs, templates, forms and packages have to be rebuilt. Then every client downloads a new app and sets up a new login, and that step is where a migration loses people. Two clients at $200 a month lost in the move costs $4,800 over a year, more than the platform bill on any option here.
If you are moving to save money, do the annual sum first. Moving from $105 to $69 saves $432 a year; moving from $330 with white label to $268 saves $744; moving to a platform where the features you were about to add on are already included is where the sum gets large. The full process is in how to migrate clients to a new coaching platform.
If you are on Starter, the decision is open
Starter covers 3 clients and caps you at 50 workouts and 50 nutrition plans, so a working coach reaches the end of it on headcount or on the plan limits within the first year. The obvious move is Premium, and the jump from $40 to $105 is more than double. At a small roster, several platforms sit in between:
- Trainerize Grow is $10 a month for up to 2 clients, and Trainerize has a permanent free tier.
- FitBudd Starter is $15 a month with 2 clients included and $4 per client after that.
- Everfit Pro is $19 at 5 clients, $29 at 10 and $49 at 20, and Everfit also has a free tier.
- PT Distinction Basic is $19.90 with 3 clients included and $6 per extra client.
- Kahunas Essentials is $35 for up to 25 clients.
- Fitsly is $39 for up to 20 clients, with every feature and your own branding included.
- Hubfit Standard is $39 for up to 50 clients, though without payments or custom branding.
Read those against where you will be in twelve months. A coach heading for 30 clients passes most of the per-client entry tiers inside a year; Fitsly's $39 covers 20 and its $69 covers 50, so that coach crosses one tier rather than two platforms.
If you want your own app on the app stores
This is the most common real reason to shop, and there are two products under one name. Custom branding is your logo and colours inside the vendor's app, which clients still download under the vendor's name. White label is a standalone app on the App Store and Google Play under your own name.
My PT Hub sells both: custom branding at $145 one-time, where the icon swaps after login and the app is still My PT Hub in the store, and white label at $225 a month on Premium — $330 a month at any roster — or bundled into Ultimate at $329. Four published alternatives:
- Kahunas Ultimate is $99 a month for unlimited clients and includes branded iOS and Android apps with the coach's own App Store and Google Play listings. Annual billing saves 25%. For a large roster that wants a real store listing, this is the lowest published number on this page — more detail in the Kahunas alternatives comparison.
- Fitsly includes custom branding on every plan at no cost, and sells white label at $199 a month on any tier, so $268 at 50 clients against My PT Hub's $330. The app is published under your own name and developer accounts with no Fitsly branding, with the full product underneath it.
- FitBudd Super Pro is $149 a month with 20 clients included and $2 per client after, so $209 at 50 clients, plus a $75 non-refundable setup fee. Super Pro is the tier that publishes your own app to both stores.
- PT Distinction includes a custom-branded app at no extra charge on Pro ($59.90 with 25 clients) and Master ($89.90 with 50). Their own blog states the iOS app is listed as "Online Personal Training" and takes your branding after login, so on iOS it is closer to custom branding than white label. The PT Distinction alternatives comparison has the per-client arithmetic above 50.
Publishing under your own name on any platform also needs an Apple Developer account at $99 a year and a Google Play account at $25 once.
If you need video calls inside the platform
Trainerize sells Video Coaching as a $10 a month add-on with 50 hours of calling and 100 hours of streaming. It sits on top of the plan, and so do nutrition ($45 at Pro 50), the Business add-on ($25) and Stripe payments ($10), so comparable cover at 50 clients is $215 a month. The full Trainerize pricing breakdown walks through how the stack builds.
Most coaches run calls on Zoom or Google Meet next to whatever platform they use, and that costs nothing. Fitsly has no in-platform video calling; coaches share the call link in chat and do the follow-up — the program change, the meal plan edit — from the coach app.
The seven alternatives, and who each suits
Ordered by price at 50 clients.
Fitsly
Pricing depends on one variable, active client count: $39 for 20, $69 for 50, $99 for 75, $159 for 125, $229 for 200 and $419 for 500, with annual billing at ten months for the price of twelve. Every feature is on every tier — training, nutrition, payments, forms, habits, messaging, community, the content vault, your own branding in the client app and automations — so there is no add-on ladder to work out and the bill moves only when your roster crosses a tier.
Who it suits: a coach up to about 100 clients who wants one number with everything in it, and who does the work from a phone. The coach app on iOS and Android does the whole job — build and assign a program, write a meal plan, review the week's check-ins, take a payment, set up an automation — rather than a summary that sends you to a laptop. Coaches who have moved across tell us that is the change they notice first, then how little a week of check-ins takes: the form, the photos, the training and the food log land in one review queue, and the reply reaches the client in the app and in chat. They also tell us the things they ask for turn up in a release rather than on a roadmap; the 14-day trial is the way to test that.
The trade-off: above roughly 100 clients Premium's flat $105 is the cheaper bill — $229 against $105 at 200. What that coach keeps on Fitsly is a price that never moves when they use more of the product, and branding included rather than a $145 add-on. There is no in-platform video calling.
Hubfit
Standard is $39 for up to 50 clients, Premium is $69 for up to 100, and Ultimate is $119 covering 100 and then charging per client from $1.19 down to $0.84 as you scale to 500. Payments, custom branding, automation and the AI meal and workout tools are all on Premium.
Who it suits: a coach heading past 100 clients who wants a tiered bill that is still low at that size. Hubfit Ultimate at around $119 is one of two options that stays close to Premium at scale.
The trade-off: Standard's $39 has no payments and no custom branding, so the like-for-like is Hubfit Premium at $69, capped at 100 clients. Hubfit's own-name store listing is on an Enterprise tier at $469 a month with a waitlist.
Kahunas
Essentials is $35 for up to 25 clients, Growth is $69 for up to 50, and Ultimate is $99 for unlimited clients. Annual billing saves 25%. Essentials already includes a food database with 800,000 barcodes, micronutrients and a TDEE calculator, the content vault and voice-note messaging.
Who it suits: the coach who wants the branded store listing My PT Hub sells at $225 a month. $99 unlimited against $330 unlimited is the largest saving on this page, for the exact feature people upgrade for.
The trade-off: below 50 clients you pay flat for capacity you are not using, and Essentials and Growth use the generic Kahunas app with no custom branding.
PT Distinction
Basic is $19.90 with 3 clients and $6 per extra, Pro is $59.90 with 25 clients and $2.40 per extra, Master is $89.90 with 50 clients and $1.60 per extra. Monthly billing only, no annual contract, a one-month free trial, and extra clients free for their first month.
Who it suits: a coach under about 60 clients who wants a branded app included rather than bought, and wants to be able to leave with a month's notice.
The trade-off: the per-client rate is not capped — $169.90 at 100 clients and $329.90 at 200 — so against a flat unlimited plan the crossover arrives early.
Everfit
Pro runs $19 at 5 clients, $49 at 20, $95 at 50, $140 at 100 and $160 at 125. Studio starts at $105 for 50 and runs to $325 at 300. Annual billing saves 16%, and there is a free tier.
Who it suits: a coach who wants to test at zero cost, or is small enough that the bottom of the Pro ladder undercuts Premium.
The trade-off: Autoflow, the automation product, is a paid add-on on Pro from $29 a month, and On-Demand Collections is another $25, so the 50-client figure with automation is $124 rather than $95. White label is on Enterprise with no published price. The full ladder is in the Everfit pricing breakdown.
FitBudd
Starter is $15 with 2 clients and $4 per extra, Pro is $79 with 20 clients and $2 per extra, and Super Pro is $149 with 20 clients and $2 per extra. Yearly billing gives two months free.
Who it suits: a coach who wants their own app on both stores at a published price. Super Pro at $209 for 50 clients is well under My PT Hub's $330 with white label.
The trade-off: without the app, Pro at 50 clients is $139, more than Premium. FitBudd is a move you make for the app.
Trainerize
The Pro ladder runs from $25 to $135 across 5 to 50 clients and continues to Pro 200, Grow is $10 for up to 2 clients, Studio Plus starts at $275 for up to 500 members, and there is a free tier for one client. Annual billing saves 10%.
Who it suits: a coach who needs in-platform video calling, or wants a free tier to build in before paying anything.
The trade-off: nutrition, video, business tools and payments are all separate add-ons on Grow and Pro. The slider on Trainerize's pricing page also shows annual-equivalent figures, so switch it to monthly before you read a number off it.
How to decide
Three questions, in order.
What is your roster in twelve months? Under 100 clients, most of the list above is cheaper than Premium with more included. Over it, the flat rate is the cheaper bill and the case for moving is about what the platform does, not what it costs.
Have you confirmed the price you are comparing against? My PT Hub publishes different figures by region and billing cycle. Compare the monthly figure for your own region.
Are you comparing like with like on the app? Your branding on a shared app and your own App Store listing are different products marketed with the same words. Ask which one you are buying.
Every platform here runs a free tier or a trial of two weeks to a month, enough to rebuild one program and run a real check-in cycle. Do that with one live client, from your phone, then price it at the roster you expect in six months — our own pricing is a ladder rather than a flat rate, which matters more at 200 clients than at 30.
