Trainerize publishes a plan price, and the plan price is not what you pay. Four of the things most online coaches treat as standard — nutrition coaching, taking card payments, scheduling, video calls — are separate monthly add-ons on top of it. On top of that, the slider on Trainerize's own pricing page shows annual-equivalent figures that read like monthly ones, which is why so many published numbers for Trainerize are wrong.
This page works out the real monthly total for three kinds of coach, flags exactly where the numbers get misread, and says plainly which parts of the ladder Trainerize does not publish. All figures are Trainerize's own list prices in USD from their pricing page as of September 2026.
What Trainerize charges for
Two things, and keeping them separate is the whole trick to costing this platform.
The first is a plan, priced by how many clients you coach. The second is a set of add-ons, each with its own monthly fee, which you buy on top of the plan. The add-ons are included on Studio plans and charged separately on everything below.
So there is no single answer to "what does Trainerize cost". There is a plan price, which is easy to look up, and an add-on stack, which depends on what you actually sell. A coach who writes programs and nothing else pays the plan price. A coach doing training, macros, weekly check-ins and card payments pays the plan price plus most of the list.
The plans, as published
As of September 2026:
| Plan | Monthly (USD) | Clients |
|---|---|---|
| Free | $0 | 1 |
| Grow | $10 | up to 2 |
| Pro | from $25 to $135 | 5 to 50 |
| Studio Plus | from $275 | up to 500 members |
Annual billing saves 10%.
A few things worth pulling out of that table.
The free tier is real. One client, no charge, no time limit. If you are testing whether online coaching is something you want to do at all, that is a genuine option and most platforms in this category do not offer one.
Grow covers two clients for $10 a month. That is the cheapest paid entry point of any mainstream coaching platform, and it exists for exactly the coach who has just picked up their first paying client.
Pro is the band most working coaches live in. It starts at $25 a month for 5 clients and runs to $135 a month for 50. Above 50 the Pro ladder continues — Trainerize's own add-on pricing refers to rungs up to Pro 200 — so the plan itself scales to 200 clients before you are pushed onto Studio.
Studio Plus starts at $275 a month for up to 500 members, and every add-on below is included in it. That matters more than it looks: a Studio plan is not just a bigger client cap, it is the point where the add-on stack stops being a separate line on the invoice.
The rungs between Pro 5 and Pro 200 are not published
This is the honest limit of what anyone can tell you about Trainerize pricing, and most articles on the subject paper over it.
Trainerize's page names the two ends of the Pro ladder — $25 at 5 clients and $135 at 50 — and its add-on pricing names intermediate rungs by their client count: Pro 5, Pro 15, Pro 30 and Pro 200 all appear. What is not published in plain text is the plan price at each of those rungs. The tier slider shows them only when you move it, and, as the next section explains, what the slider shows is not the monthly figure anyway.
So if you are at 15 or 30 or 100 clients, do not trust a number you read in a comparison article, including the ones that state a confident dollar figure for every rung. Move the slider yourself with billing set to Monthly, and read the price off your own screen. We have not published the intermediate rungs here because we have not verified them, and a wrong price is worse than no price.
The slider shows annual prices, not monthly
This is the single most useful thing to know before you cost Trainerize, and it is the reason figures for this platform vary so wildly across the internet.
The prices Trainerize's pricing slider shows by default are annual-equivalent — the per-month figure you land on when you commit to a year, not the monthly rate. Values like $23 and $248 come off that slider. They are not the monthly prices. They are the discounted annual rates for tiers whose monthly prices are $25 and $275.
That trips up two kinds of reader.
It trips up coaches, who budget on the number they saw and then get billed roughly 10% more, because they went month-to-month rather than committing to a year.
It trips up everyone writing about Trainerize. An automated pull of the page returns the annual figures with no label on them, and they get published as monthly. If a comparison table tells you Trainerize is $23 a month, that table was built from the slider without the billing switch being checked, and every other number in it deserves the same suspicion.
The fix takes ten seconds: open the pricing page, set the billing switch to Monthly, then move the client slider. Do that before you write any figure into a budget.
The add-ons, and who ends up paying them
Four paid add-ons sit on top of Grow and Pro, all included on Studio, as of September 2026:
| Add-on | Monthly (USD) | What it covers |
|---|---|---|
| Advanced Nutrition Coaching | $20 on Grow, Pro 5, Pro 15; $45 on Pro 30 to Pro 200 | Nutrition coaching tools |
| Video Coaching | $10 | 50 hours of calling, 100 hours of streaming |
| Business | $25 | Scheduling, referrals, payments, on-demand coaching |
| Stripe Integrated Payments | $10 | Taking card payments |
It is $20 a month while you are small and $45 a month from Pro 30 upward — the price more than doubles at the point your roster gets to a size worth having. If you coach nutrition, that is not a small line; over a year at Pro 30 or above it is $540.
The payments arrangement is the other one that catches people. Scheduling, referrals and payments come with the $25 Business add-on, and Stripe Integrated Payments is a further $10. If taking money through the platform is how you run your business, that is $35 a month before Stripe's own processing fees, which you pay either way and on any platform.
Video Coaching at $10 is the add-on that most clearly buys you something specific: 50 hours of one-to-one calling and 100 hours of streaming a month. Whether that is worth $10 depends entirely on whether calls are part of what you sell.
What three coaches actually pay
Here is the same platform costed for three real jobs, at 50 clients, monthly billing, as of September 2026. Fifty clients is roughly a full-time online roster and it is one of the two Pro rungs Trainerize publishes, so it is the honest place to do this sum.
| Programming only | Full service | Wants a branded app | |
|---|---|---|---|
| Pro 50 plan | $135 | $135 | $135 |
| Advanced Nutrition Coaching | — | $45 | $45 |
| Business add-on | — | $25 | $25 |
| Stripe Integrated Payments | — | $10 | $10 |
| Video Coaching | — | $10 | $10 |
| Monthly total | $135 | $225 | $225 |
| One-time | — | — | $169 |
| First-year cost | $1,620 | $2,700 | $2,869 |
| Same, annual billing (10% off) | $1,458 | $2,430 | $2,599 |
The programming-only coach writes training, uses the app for exercise delivery and messaging, refers nutrition out and invoices clients separately. That coach pays $135 a month and none of the add-ons apply. This is the cheapest honest way to run Trainerize at 50 clients, and it is a perfectly normal way to coach.
The full-service coach writes training, sets macros, runs weekly check-ins, takes card payments through the platform and does calls. Every add-on is in play, and the bill is $225 a month — 67% above the plan price. If you have been budgeting off the $135 you saw on the pricing page, that is the gap.
The coach who wants a branded app pays the same $225 a month plus a one-time $169 setup fee — with an important caveat covered below, because at this tier the branded app is not what most coaches picture.
For contrast, the same full-service coach at 50 clients on Fitsly pays $69 a month. Nutrition, payments and packages, check-in forms, habits, automations and messaging are on every Fitsly plan, from $39 for 20 clients up, so there is no second table to build: the plan price is the invoice. Video calling is the one line Fitsly does not sell; coaches run calls on Zoom or Google Meet. The other thing coaches who have moved across tell us is that the whole of that work — the macros, the check-in review, the payment — is done from the coach app on iOS and Android, so the difference is not only $156 a month but where the admin gets done.
Two things the table does not include. Trainerize's plan tier is set by your client count, so if you are at 30 or 100 clients rather than 50 you need your own plan figure from the slider. And publishing an app independently to the App Store needs an Apple Developer account at $99 a year, paid to Apple — that is true of every platform, Fitsly included, not a Trainerize charge.
The same sum at the small end
The add-on stack does something odd at low client counts: it costs more than the plan.
A coach on Grow, with two clients, pays $10 a month for the plan. Add nutrition at $20, video at $10, the Business add-on at $25 and Stripe payments at $10, and the bill is $75 a month — the plan is 13% of it. On Pro 5, the plan is $25 and the same four add-ons take it to $90.
That is not a criticism of the pricing, it is a consequence of add-ons being flat fees rather than scaling with your roster. It does mean the free tier and the $10 Grow plan are only cheap if you stay off the add-ons, and it is worth knowing before you start a business on the assumption that Trainerize costs $10 a month. Two clients paying you $200 a month each makes $75 trivial. Two clients paying you $50 a month each does not.
The other side of the same arithmetic: because the add-ons are flat, their share of your bill falls as you grow, and on Studio Plus they disappear into the plan entirely.
Branded apps: two different products, one name
Both things Trainerize calls a branded app cost money, and they are not the same purchase.
The Pro Custom Branded App is a one-time $169 setup fee. It puts your logo and your colours into the Trainerize app. Your clients still go to the App Store, search for Trainerize, and download Trainerize. There is no listing under your own name. That is custom branding, and it is the thing several platforms include for nothing — Fitsly has it on every plan at no cost.
The Studio Custom Branded App, on Studio plans, is the version that gets a real store listing — white label, in the usual sense. That is the product coaches usually mean when they say they want their own app, and it sits on a tier that starts at $275 a month with a 500-seat minimum and an Apple Organization account. Across the category, white label runs from $99 a month bundled on Kahunas Ultimate, through $199 a month on any Fitsly plan, to $469 on Hubfit, as of September 2026.
The distinction is worth $169 to get right. If what you want is a client app that looks like yours inside a platform your clients already know, the Pro option does that. If what you want is your name in the App Store, the Pro option does not do it at any price and you are looking at Studio.
Where that sits against the rest of the category
At 50 clients on comparable feature sets, and using each platform's own published monthly prices as of September 2026, Trainerize sits at the expensive end.
Everfit's pricing at 50 clients is $95 a month on Pro, plus $29 for the Autoflow automation add-on, so $124 all up. That is the closest structural comparison, because Everfit also splits a base plan from paid add-ons — it just charges less for both. TrueCoach's pricing works differently again: their published position is that there are no paid feature add-ons at all, so whatever the plan costs is what you pay — and Pro, for up to 50 clients, is $164.98 a month on monthly billing.
Structure matters more than the headline here. A platform with a low plan price and four add-ons can end up dearer than one with a higher plan price and nothing to buy on top, which is why comparing entry prices across this category tells you almost nothing. Cost the whole stack for the way you actually coach, then compare. The roundup of online coaching platforms does that comparison across the field, and Trainerize alternatives covers the platforms coaches most often move to and why.
Fitsly is the flat-rate end of that comparison: one number that depends only on active client count, with every feature on every plan, which at 50 clients is $69 a month. Coaches who have moved from Trainerize tell us two things about the change. The first is that the invoice stops needing a second look, because nothing gets switched on later. The second is that the product keeps moving — requests get built and updates land in weeks, not on an annual roadmap. The full ladder is on the pricing page, and the side-by-side with Trainerize covers the feature-level detail rather than the money.
