If you are comparing these two, you have probably noticed the two entry plans are both $39 a month, and that the similarity ends there. Hubfit sells client slots cheaply and puts some of its features on higher tiers. Fitsly sells every feature at every price and charges more per client. Which is better value depends on how many clients you have, whether you take money through the platform, and how much of the coaching you want to do from your phone.
All Hubfit figures below are list prices from their pricing page as of 9 September 2026.
Fitsly's $39 plan is the whole product; Hubfit's $39 plan is the start of one. Payments and packages, your own branding, automations, nutrition, check-in forms, habits, group messaging and sub-coaches are all on Fitsly's entry plan for 20 clients. On Hubfit, payments, branding, Autoflow and the AI tools arrive with Premium at $69. Fitsly's coach app also does everything on iOS and Android — build a program, write a meal plan, review check-ins, take a payment — which coaches who have moved across tell us is the change they notice first.
Hubfit sells more client slots per dollar. Its $69 Premium covers 100 clients where Fitsly's $69 covers 50; at 100 clients Fitsly is $159 to Hubfit's $69, and at 200 it is $229 to Hubfit Ultimate's $119. What the Fitsly figure buys at every one of those steps is every feature, the full product on your phone, and one number on the invoice. A coach at 50 clients who bills outside the platform gets the most from Hubfit Standard; a coach who wants payments, branding and automations from day one is comparing Fitsly at $39 against Hubfit at $69.
Pricing at 20, 50, 100 and 200 clients
Fitsly's price depends on one thing: how many active clients you have. Hubfit's depends on two: client count and which features you need. The table below is the plan each platform puts you on at four common roster sizes.
| Active clients | Fitsly | Hubfit |
|---|---|---|
| 20 | $39/mo | $39/mo (Standard) |
| 50 | $69/mo | $39/mo (Standard) |
| 100 | $159/mo (the 125 tier) | $69/mo (Premium) |
| 200 | $229/mo | $119/mo (Ultimate) |
| Payments and packages | Included on every tier | Premium and above |
| Your branding in the client app | Included on every tier | Premium and above |
| Own app in the stores | $199/mo add-on, any tier | Enterprise, $469/mo |
| Annual billing | 2 months free | 2 months free |
On the first four rows Hubfit is cheaper at every count above 20. Fitsly's full ladder is $39 for 20 clients, $69 for 50, $99 for 75, $159 for 125, $229 for 200 and $419 for 500. Hubfit's is three plans, the top of which covers 100 clients at $119 and then adds a published per-client rate above that, falling from $1.19 per client to $0.84 at 500. Above 100, work the exact figure out with Hubfit at your own client count.
The feature rows change the reading. On Hubfit, taking card payments from clients and putting your own branding in front of them means being on Premium, so the comparison for a coach who needs those is $69 against Fitsly's $39 up to 20 clients, and $69 against $69 from 21 to 50. Above 50 clients Hubfit is cheaper on any reading, and the rest of this article is about what Fitsly's price buys at those counts.
What each $39 plan actually covers
The two entry plans cost the same and are built on opposite assumptions.
Hubfit Standard at $39 a month covers up to 50 clients and includes the workout builder, the nutrition and macros planner, and the content vault, as of 9 September 2026. Payments and packages, custom branding, their Autoflow automation and their Meal AI and Workout AI tools are listed on Premium at $69.
Fitsly at $39 a month covers up to 20 clients and includes everything Fitsly has. That is the training and workout builder and exercise library, meal plans and nutrition tracking with a food database and recipes, habits, check-in forms, progress photos and measurements, client management, lead capture and onboarding, payments and packages, one-to-one and group messaging, a community feed, a content vault, automations, your branding in the client app, Apple Health sync, sub-coaches, and coach apps on iOS, Android and web. There is one add-on and it is not a feature: white label at $199 a month, which publishes a standalone app under your own name.
So at $39 you are choosing between 30 more client slots and the payments, branding and automation tools. A coach with 40 clients who invoices outside the platform gets more from the slots. A coach with 18 clients who wants them buying packages from a checkout page with their logo on it gets more from the features, and never has a reason to look at a tier table again.
Taking payments
This is the sharpest version of the same trade, because payments is the feature most likely to decide it.
On Fitsly, packages and payments are in the base product at every tier. You build packages — a one-off program or a weekly, monthly or yearly subscription, with optional setup fees, free trials, fixed lengths, minimum commitments and a cap on how many clients can buy — and share a public storefront page. A client pays by card through Stripe, their account is created and linked automatically, and subscriptions bill on schedule. Coupons, refunds and payouts sit in the same area, and all of it works from the coach app on your phone.
On Hubfit, payments and packages are on Premium and Ultimate, as of 9 September 2026. At 50 clients that is $69 rather than $39, which is the same $69 Fitsly charges at 50 clients — so for a coach who takes payments through their software, the two platforms are level at 50, and Hubfit's $69 covers clients to 100 from there.
Branding and what the client downloads
Both platforms use the word branding, and it covers two different things that are priced very differently across the category.
Custom branding is your logo, colours and name inside the platform's own app. Clients still download the vendor's app from the store. Fitsly includes this on every plan: your business name, logo, theme colour and secondary colour carry through the client app, the invitation and welcome emails, the account-setup page a new client lands on, and your public forms and payment pages. Hubfit includes it from Premium at $69, as of September 2026.
White label is a separate app on the App Store and Google Play under your own name, with no vendor branding anywhere. On Fitsly it is $199 a month on any plan from 20 clients up, built and published under your business name and your own Apple and Google developer accounts. Hubfit's is on an Enterprise tier at $469 a month, on a waitlist, covering up to 500 clients, as of September 2026; its setup fee and developer-account arrangement are not published.
So the branding a coach under 100 clients actually uses — logo, colours, name in the app — is free on Fitsly from $39 and arrives with Hubfit's $69 plan. A store listing under your own name is $268 a month on Fitsly at 50 clients and $469 on Hubfit at any count. That is where Fitsly's $199 sits in the market: cheaper than Hubfit, My PT Hub and Trainerize, dearer than Kahunas.
If a store listing in your own name is the reason you are shopping, ask any platform which of the two things it means by "branded app" and get the answer in writing, because the wrong assumption is an expensive one.
Nutrition, check-ins and the week between sessions
Both platforms have nutrition in the base plan, which is worth saying plainly because several larger competitors do not. Hubfit Standard includes the nutrition and macros planner at $39. Fitsly includes nutrition at $39 too, with a verified food database, custom foods, a recipe library, multi-day meal plans and per-client macro targets with a variance band and date overrides. Clients log by search, by barcode scan or straight from the meal plan they have been assigned.
Where the two diverge is the admin around the coaching. Fitsly's check-in forms cover twelve question types in one builder, and the same builder produces a recurring weekly or monthly check-in, a one-off questionnaire that appears when the client opens the app, and a public link you can put on a website to capture enquiries from people who do not have an account yet. Body-metric and progress-photo answers write straight to the client's profile, so a weight logged in a check-in appears on the weight chart without you re-entering it. Habits and automations are in the base plan on the same terms.
Coaches who have moved across tell us the thing they notice about a week of check-ins is how little it takes to get through them: the form, the photos, the week's training and the food log are on one screen, so the reply is written in the time it used to take to find the data.
On Hubfit, Autoflow is listed on Premium and above. Their published tier list does not break out check-in forms or habits, so this article does not claim anything about them either way — check that on their own site if it is what decides your choice.
Coaching from your phone
Most of a coach's admin happens in the gaps — between clients, the drive home, the couch at 9pm — and a coach app that sends you to a laptop for the real work is one you fall behind on.
Fitsly's coach app on iOS and Android does everything the web version does. Build and assign a program, write a meal plan, review a week of check-ins, take a payment, set up an automation, message a client, add a sub-coach: none of it waits for a desk. Trainers running a full in-person day alongside online clients tell us this is the change they notice first, because the work that used to pile up for the evening gets done between sessions.
What Hubfit's coach app covers is not described in the pricing material we work from. Open the trial on your phone and try to do a full week — build a program, read a check-in, take a payment — without touching a computer.
Video calls
Fitsly does not have in-platform video calling. Coaches on Fitsly run calls on Zoom or Google Meet alongside the platform. Hubfit's position on video calling is not something we have verified, so check their site rather than assuming either way.
Where Hubfit suits a coach
Three cases.
A coach with more than 50 clients who bills outside the platform. At 100 clients Hubfit Premium is $69 and Fitsly is $159, because 100 clients puts you on Fitsly's 125 tier. At 200 clients Hubfit Ultimate is published at $119 and Fitsly is $229. A coach at those numbers who does not need the full toolset on every plan gets the lowest bill from Hubfit.
A coach with up to 50 clients who invoices separately. Hubfit Standard is $39 for 50 clients against Fitsly's $69 at the same count. If your clients pay by transfer or through a separate checkout, the payments and branding that Standard leaves out are features you would not open.
A coach shopping for AI drafting tools. Hubfit lists Meal AI and Workout AI on Premium as of 9 September 2026. Fitsly has AI drafting in its recipe library; if AI-generated programming is a specific thing you are shopping for, compare the two feature by feature in the trial.
Where Fitsly suits a coach
A coach under about 20 clients who wants the full toolset. $39 with payments, branding, nutrition, forms, habits, automations, group messaging and sub-coaches, against $69 for the Hubfit plan that includes the equivalent features. Plenty of coaches build a business at 15 to 20 clients and never want more, and this is the band where Fitsly is both cheaper and more complete.
A coach who never wants to think about which tier a feature is on. Fitsly's bill has one variable. You never discover that the thing you need is one tier up, and you never plan a launch around an upgrade. Sign more clients and you step up a plan; nothing else moves it.
A coach who runs the business from a phone. In-person trainers, hybrid coaches and anyone whose admin happens between sessions get the whole product on iOS and Android, not a cut-down version with the rest pushed to a desktop.
A coach who takes payments and wants the checkout, the branding and the coaching in one place. Packages, subscriptions, a storefront page with your logo on it, coupons and refunds are all in the base product, and the client's account is created the moment they pay.
A coach between 21 and 50 clients who takes payments. Both platforms are $69 here, so run both trials and see which one gets you through a week of check-ins faster. Coaches who have moved across tell us the thing they did not expect was how often something they asked for turned up in the app a few weeks later.
If Hubfit is not the only platform on your shortlist, the Trainerize and TrueCoach comparison covers the two platforms coaches most often name alongside it, and the roundups of Trainerize alternatives and TrueCoach alternatives price the wider field.
If you are switching
The export is never the hard part. The clients are. Every one of them has to download a different app and set up a new login, and that is where a migration loses people.
Move between program blocks rather than mid-block, give a week of notice rather than telling people the morning of, and rebuild your three most-used templates before the first invite goes out. If you are moving because of price, run the numbers at the client count you expect to have in a year, not the one you have this month — both platforms step, and the step is where a switch you made to save $30 stops saving anything.
Fitsly's trial is 14 days with every feature switched on, which is enough to rebuild a program, run one real check-in cycle and take a payment, most of it from your phone. Hubfit offers a free trial too, as of 9 September 2026. Run both, then check what each one costs at your own client count on the pricing page and on theirs.
