Fitsly vs QuickCoach

Most coaches meet QuickCoach because it is free. Twenty clients, no time limit, no card, and for a coach building a roster that is a real offer rather than a trial with the lights dimmed. The comparison only starts mattering when the twenty-first client signs, or when you want something that sits outside the plan you are on.

This is what each platform charges, what is in the box on each, and which coach each one suits. QuickCoach figures are from quickcoach.fit as of September 2026. QuickCoach is operated by FitFocus IO PTY LTD. All prices are USD.

What each platform costs

Monthly billing, USD, as of September 2026.

Fitsly's price is stepped by active client count and flat in features: $39 for 20, $69 for 50, $99 for 75, $159 for 125, $229 for 200, $419 for 500, custom above that. Everything the platform does is on every one of those steps.

QuickCoach has two plans. Free covers up to twenty clients. Pro is $39 a month and removes the client cap entirely, so the bill is the same at 25 clients as it is at 250.

The free plan is real

Free tiers in this category are usually a trial wearing a different hat. QuickCoach's is not. Twenty clients, no expiry date, and if you go up to Pro and later come back down, your programs and your client data are still there. A coach charging $200 a month is running a $4,000 business on it and paying nothing for the software.

Fitsly's equivalent roster costs $39 a month, and what the $39 buys at that size is the rest of the business: payments and packages, check-in forms, habits, automations and your own branding in the client app from the first client, all run from the coach app on your phone. The rest of this article is about what happens past twenty clients, because that is where the two platforms actually diverge.

What happens at client twenty-one

On QuickCoach it is one step, and it is the last one. You move to Pro at $39 a month and the client cap goes away. The 21st client and the 210th cost the same.

On Fitsly it is the first of several. The tiers are 20, 50, 75, 125, 200 and 500 active clients, at $39, $69, $99, $159, $229 and $419. Crossing a tier is the only thing that changes your bill — there is no per-client metering and no feature that switches on with a price — but you will cross it five times on the way to 500 clients.

Run that out over a growing roster and the gap is not subtle:

That is $190 a month, or $2,280 a year, at one client count, and it is the fact to weigh against everything else on this page. What Fitsly's $229 buys is every feature for all 200 clients — nutrition, payments, forms, habits, automations, branding — with nothing stacked on top, and a coach app that runs a 200-client roster from a phone.

Where the arithmetic gets closer is at the bottom. At twenty clients QuickCoach is free and Fitsly is $39. At fifty it is $39 against $69 — a $30 difference, which is a sixth of one client's monthly fee for most coaches. Between about twenty and seventy-five clients the gap is small enough that what is in the box decides it. Past that, the flat rate is a real saving, and the question becomes what you would be buying alongside it.

QuickCoach has add-ons, and they are worth knowing about

This is the one factual correction worth making, because the marketing around add-ons in this category tends to imply their absence. As of September 2026 QuickCoach bills three things separately from Pro:

Take those at face value rather than as a criticism. $14.99 for workflow automation on top of a $39 unlimited plan is $53.99 for unlimited clients, which is still under Fitsly's fifty-client tier. Add the nutrition pack as well and it is $66.97 — a few dollars under $69, still unlimited.

The reason to know the numbers is that they change the shape of the decision. If automation is central to how you deliver — a sequence that assigns programs, sends messages and drops content week by week from each client's own start date — then it is a line item on one platform and part of the plan on the other. Fitsly's automations and onboarding flows are on the $39 tier and every tier above it, and you build and edit them from the coach app on your phone as readily as from a desktop.

The website build is a different kind of thing: a done-for-you site rather than a feature switch. Worth noting before you buy it, QuickCoach's website builds remain owned by FitFocus IO until you buy the site out. Ask what the buyout costs before you put your business's front door on it.

Nutrition is not the differentiator here

A Fitsly comparison would normally lead with nutrition, and against QuickCoach that does not hold.

Core nutrition is in QuickCoach Pro: food search, calories and macros, photo scanning, a client food log, and a stated 2.3 million item food library. It is not gated and it is not an add-on. The Nutrition Booster Pack adds barcode scanning — that one capability — for $12.99 a month.

On Fitsly, nutrition is on every tier, and barcode scanning is part of it: clients log by search, by barcode scan or straight from the meal plan you assigned them, and calories, macros and micronutrients roll up for both of you. Meal plans, a recipe library and per-client macro targets are in the same tier.

So the difference between the two on nutrition is one $12.99 line item, not a category gap. Choose between them on how the food log works for your clients. Coaches tell us the Fitsly food log is the part clients keep using: search, scan or tap the meal you assigned, and the day's macros are there without opening a second app.

What Fitsly gives you for the difference

Four things, and being cheaper at a full roster is not one of them.

Every feature is on every tier. A coach on the $39 tier has the same product as a coach on the $419 tier, with a smaller roster: the training builder and exercise library, meal plans and nutrition tracking, recipes and the food database, habits, check-in forms, progress photos and measurements, client management, lead capture and onboarding, payments and packages, one-to-one and group messaging, a community feed, a content vault, automations, coach branding in the client app, Apple Health sync, sub-coaches, and coach apps on iOS, Android and web. There is no automation plan, no nutrition plan and no payments plan, and the bill depends on one number: active clients.

The coach app does the whole job. Building a program, writing a meal plan, reviewing a week of check-ins, taking a payment, setting up an automation — all of it works on the coach app on iOS and Android, not a cut-down version with the rest waiting for a laptop. For a coach whose admin happens between sessions, that is most of the working week.

The interface stays out of the way. Coaches who have moved to Fitsly tell us the thing they notice first is a week of check-ins: the form answers, the photos, the training and the food log are on one screen, so the reply is written in the time it used to take to find the data. That is what "clean" means in practice — fewer screens between you and the decision.

Requests get built. Fitsly is a small team that ships often and builds what coaches ask for. Coaches who have moved from larger platforms tell us the difference is that a request turns into a feature rather than a ticket.

On branding, the two platforms sell different things. Your logo and colours in the Fitsly client app are included on every tier. White label — a standalone app on the App Store and Google Play under your own name and developer accounts, no Fitsly branding — is the only add-on, at $199 a month on any tier. QuickCoach Pro includes your branding, but as an app clients install from the browser rather than a store listing; their own page notes it does not appear in App Store search, and there is no white-label option. Fitsly's $199 is the middle of the market: Kahunas bundles a store listing into a $99 plan, while Hubfit's is $469 and My PT Hub's works out at $330 at 50 clients, as of September 2026.

Where QuickCoach suits a coach

Three cases.

Twenty clients or fewer, growing slowly. Free against $39, with a real product behind the free plan.

A large or hard-to-predict roster. Unlimited at $39 is the strongest thing on QuickCoach's page. A coach at 150 clients pays $39 there and $159 on Fitsly; at 300 it is $39 against $419.

High-volume, low-ticket coaching. Group challenges, app-only memberships, a large roster of light-touch clients — the model where software cost per client shows up in the margin, and where a flat rate is the shape that fits.

Where Fitsly suits a coach

Three cases, all about what you are buying rather than what it costs.

You want the whole toolkit on the cheapest plan you are on. Payments and packages, lead capture forms, automations and onboarding flows, a community feed, group messaging, sub-coaches and Apple Health sync are on the $39 tier. Nothing gets added to the invoice when you decide to start selling packages through the platform or automating your onboarding, which for a coach who is still working out how they want to deliver is worth more than it sounds. Between twenty and seventy-five clients the price difference is small enough for this to be the deciding factor.

You coach from your phone. An in-person trainer with online clients on the side, or an online coach who does not sit at a desk, gets the full product in the coach app — every task, both platforms. What QuickCoach's coach app covers is not published in the source we work from, so test it on your phone during the trial.

You want your own app in the stores at a published price. $199 a month, on any tier, with a real listing under your own developer accounts, and your branding inside the standard client app at no cost if that is all you need. The Hubfit comparison covers a platform that includes branding on its $69 plan and sells a store listing at $469.

One gap to weigh: Fitsly has no in-platform video calling, so coaches running live calls use Zoom or Google Meet alongside. QuickCoach's position on video calling is not published in what we hold.

If you are switching in either direction

The export is never the hard part. The clients are. Every one of them installs a new app, sets up a new login and works out where their program lives, and that is where a migration loses people.

Move at a program boundary rather than mid-block, give a week of notice, and rebuild your three most-used templates before the first invite goes out. Send the download link directly instead of telling people to search a store. If you are leaving a free plan, there is no billing overlap to manage, which makes this one of the easier switches in the category — and if you are going the other way, keep both running for a week rather than cutting over on a Sunday.

Both platforms run a 14-day trial, so the practical test is to rebuild one real program and run one full check-in cycle on each, from your phone. Then check the number for your own client count on the pricing page rather than the fifty-client example used here.

For how this trade looks against platforms that price the same way QuickCoach does, the Trainerize and TrueCoach comparison covers two of the most commonly shortlisted, and the Trainerize alternatives rundown covers the wider field including the flat-rate options.