If your clients already log their training in Hevy, adding a coaching layer on top of the app they open every day is an obvious thing to consider. The question is whether programming is the only thing you are buying software for, because that is where these two platforms separate — and the price ladders cross more than once on the way up.
This compares the two on what each costs at every client count, what that money covers, and which coach each one suits. All Hevy Coach figures are list prices from their pricing page, billed monthly, USD, as of 10 September 2026.
Fitsly puts every feature on every plan. Nutrition, check-in forms, habits, payments and automations are in the $39 tier and every tier above it, and the coach app does all of it on iOS and Android. Hevy Coach is a coaching layer over the Hevy workout app; what it includes beyond programming is not published on its pricing page.
On price, the ladders cross. Hevy Coach is cheaper under about 25 clients — $25 for ten against Fitsly's $39. From 26 clients up Fitsly is cheaper through most of the ladder: $69 against $90 at 50 clients, $99 against $160 at 75.
Hevy Coach suits a strength coach whose clients already log in Hevy and who runs nutrition and billing somewhere else. Neither platform has in-platform video calling, so calls run on Zoom or Meet either way.
What Hevy Coach charges
Hevy Coach prices in nine bands by active client count. You pick the band your roster falls into and pay a flat monthly figure for it. Billed monthly, USD, as of 10 September 2026:
| Active clients | USD/mo |
|---|---|
| 1-10 | $25 |
| 11-25 | $50 |
| 26-50 | $90 |
| 51-100 | $160 |
| 101-200 | $250 |
| 201-300 | $360 |
| 301-400 | $460 |
| 401-500 | $550 |
| 501-1,000 | $700 |
Two things about that ladder are worth reading properly.
The first is that the bands are wide. Between 51 and 100 clients you pay the same $160, so the 51st client costs you $70 and the 100th costs you nothing. That is generous in the middle of a band and expensive at the start of one — a coach sitting on 26 clients pays $90, which is $3.46 per client, while a coach on 50 pays the same $90 at $1.80 each. Growing into the top of a band is the cheapest growth you will ever do; the client that tips you into the next one is the expensive one.
The second is the billing basis. The page states "/USD month" and offers cancellation any time before the end of the billing period. There is no annual option, which is unusual in this category — most platforms discount a year up front, and Hevy Coach does not offer the trade at all. That cuts both ways, and the section on commitment below covers it.
The trial is 30 days, which is longer than most.
Fitsly's lowest published tier is $39 for up to 20 clients. Below about 20 active clients Hevy Coach is the cheaper platform; the $14 difference is what it costs to have nutrition, forms, payments and automations in the same subscription from the first client.
What Fitsly charges
Fitsly prices by active client count as well, in six published tiers, with every feature included on every one of them. There are no feature add-ons — no nutrition upgrade, no payments module, no automation licence.
| Active clients | USD/mo |
|---|---|
| 20 | $39 |
| 50 | $69 |
| 75 | $99 |
| 125 | $159 |
| 200 | $229 |
| 500 | $419 |
Above 500 clients the price is quoted rather than published. Annual billing is ten months for the price of twelve, so a $69 tier works out at $57.50 a month if you commit to a year. The trial is 14 days with full feature access and a card taken at signup, charged only when the trial ends.
Your logo and colours inside the client app are included on every tier. The one paid add-on is white label at $199 a month: a standalone app on the App Store and Google Play under your own name and developer accounts, with no Fitsly branding anywhere. Hevy Coach offers neither — clients use the standard Hevy app, with Hevy's name on it. As branded apps go, $199 is the middle of the market: Kahunas bundles a store listing into a $99 plan, Hubfit's is $469, and the Fitsly and FitBudd comparison walks through another platform that sells one at a published price.
The two ladders side by side
Fitsly charges for a ceiling and Hevy Coach charges for a band, so the honest way to compare them is to pick a client count and work out what each one actually bills. Monthly billing on both sides, USD, September 2026:
| Active clients | Hevy Coach | Fitsly | Cheaper |
|---|---|---|---|
| 10 | $25 | $39 | Hevy Coach by $14 |
| 20 | $50 | $39 | Fitsly by $11 |
| 25 | $50 | $69 | Hevy Coach by $19 |
| 50 | $90 | $69 | Fitsly by $21 |
| 75 | $160 | $99 | Fitsly by $61 |
| 100 | $160 | $159 | Fitsly by $1 |
| 200 | $250 | $229 | Fitsly by $21 |
| 300 | $360 | $419 | Hevy Coach by $59 |
| 500 | $550 | $419 | Fitsly by $131 |
The shape is not a clean crossover, because the two ladders have their steps in different places. Below about ten clients Hevy Coach is meaningfully cheaper. Between 11 and 20 Fitsly's $39 tier undercuts Hevy Coach's $50 band. From 21 to 25 clients Fitsly has already moved you onto its 50-client tier at $69 while Hevy Coach is still charging $50, so Hevy Coach takes that stretch back.
From 26 clients up, Fitsly is cheaper, and it stays cheaper through 200 — sometimes by a dollar, sometimes by $61, depending on where each ladder happens to have its steps. At 75 clients the gap is at its widest in Fitsly's favour, because Fitsly has a tier there and Hevy Coach does not: you are on the 51-100 band paying for slots you have not used.
Between 201 and 300 clients Hevy Coach is $360 while Fitsly has no tier between 200 and 500, which puts you on $419. That is $59 a month in Hevy Coach's favour, and it is the one place high on the ladder where Fitsly's wider tiers cost you rather than save you. If you are running a roster in that range, check the arithmetic against your own numbers, and weigh the $59 against what the next section says the Fitsly number covers for all 300 of them.
None of this includes annual billing, which only one of the two offers. Fitsly's two-months-free arrangement takes the 50-client tier to $57.50 a month and the 200-client tier to $190.83, which widens the gap wherever Fitsly was already ahead and closes it at 25 clients. Hevy Coach has no equivalent, so its published monthly figure is the figure.
What the money covers
Price is where most comparisons stop, and it is the wrong place to stop here, because these two products are not scoped the same way.
Hevy Coach is a coaching layer over Hevy. Clients are coached through the standard Hevy app — the same workout tracker they may already have on their phone — and they get Hevy Pro free while they are coached by you. That is a real benefit and it is worth saying plainly: your client gets a paid app for nothing, in an app they already know how to use, with their existing training history already in it. There is no onboarding conversation about downloading yet another thing.
What Hevy Coach includes beyond workout coaching is not published on the pricing page we verified, so this article does not claim it either way. Check it against their own material before you decide.
Fitsly's side of that question is published, and it is what the price buys. Every tier includes the training and workout builder, the exercise library, meal plans and nutrition tracking with a food database and recipes, habits, check-in forms, progress photos and measurements, client management, lead capture and onboarding, payments and packages, 1:1 and group messaging, a community feed, a content vault, automations, coach branding inside the client app, Apple Health sync and sub-coach accounts. There is no tier where any of that is withheld and no add-on that unlocks it.
The practical version of that: a coach who writes macros, sends a weekly check-in form and takes payment from clients is running one subscription rather than a training platform plus nutrition software plus a form tool plus a Stripe dashboard. Coaches who have moved across from a training-only app tell us the thing they notice first is the check-in review: the form, the photos, the week's training and the food log sit on one screen, so the reply takes the time it used to take just to find the data.
Coaching from your phone
Most of a coach's admin happens in the gaps — between sessions, in the car, on the couch at 9pm — and where it happens is a phone. Fitsly's coach app on iOS and Android does everything the desktop does: build and assign a program, write a meal plan, review a week of check-ins, take a payment, set up an automation, message a client. Nothing is held back for a laptop. For a coach who runs a full day of in-person sessions alongside online clients, that is the difference between the week's admin being done by Friday and a Sunday-night catch-up.
What Hevy Coach's coach app covers is not published on the page we verified, so test it on your phone during the trial: build a program, read a check-in, change a client's plan, and see how much of that you can finish without a computer.
The other thing coaches who have moved to Fitsly tell us is how quickly things change. It is a small team that builds what coaches ask for, and requests tend to get built rather than logged. That is not a measurable feature, but over a year it is the difference between a platform that fits how you coach and one you have adapted to.
What the client actually opens
This is the part coaches underrate and clients decide on.
With Hevy Coach the client stays in Hevy. If they already log there, the switching cost is zero and their history comes with them. If they do not, they are downloading a consumer workout tracker with your programming inside it. Either way, the app has Hevy's name on it, not yours.
With Fitsly the client downloads the Fitsly app, which carries your branding — your colours and logo inside the app — on every tier, or your own app under your own name if you take the $199 white label add-on. Their training, food log, habits, check-in forms and messages with you are all in the one place. Clients tell their coaches the same thing coaches tell us: there is one app to open, and the thing they need to do today is on the first screen.
A strength coach whose clients are Hevy users already has a good reason to leave them there. A coach whose clients need a food log, a habit tracker and a Sunday check-in needs an app that has them.
Trials, billing and commitment
| Hevy Coach | Fitsly | |
|---|---|---|
| Free trial | 30 days | 14 days |
| Monthly billing | Yes | Yes |
| Annual billing | Not offered | 2 months free |
| Cancel | Any time before the billing period ends | Any time |
| Cost to the client | Free, plus Hevy Pro included | Free |
Hevy Coach's 30-day trial is more than twice Fitsly's, and it is long enough to run a full programming block and a couple of check-in cycles. Fitsly's 14 days has every feature switched on, which is enough to build a program, run one real check-in and take one payment end to end — the three things worth testing before you move anyone.
The annual question runs the other way. Committing a year to a client tier you are about to grow out of is not a saving, so the two-months-free discount is only worth taking if your roster is flat or growing slowly. If it is growing fast, monthly billing on either platform is the sane choice and Hevy Coach's lack of an annual option costs you nothing.
Where Hevy Coach suits a coach
For a strength coach under about 25 clients whose clients already log in Hevy, Hevy Coach is the cheaper platform and the smaller change. At ten clients it is $25 against $39; at 25 it is $50 against $69, and the trial is 30 days rather than 14.
The case is strongest the more of these are true of you:
- Your clients already use Hevy. Their logging habit and their training history are already there.
- You coach training and only training, with nutrition, payments and check-ins handled somewhere else.
- You are between 201 and 300 clients. The one band high on the ladder where Hevy Coach is the cheaper of the two, by $59 a month.
Where Fitsly suits a coach
The case for Fitsly is the business around the programming. From 26 clients it is cheaper on the published ladders, and what the price buys is nutrition, forms, habits, payments and automations in the base price rather than beside it. A coach doing macros and weekly check-ins for 50 clients is comparing $69 against $90 plus whatever the rest of the stack costs each month.
Under 25 clients the $14 to $19 a month difference buys the same thing: one subscription that carries the whole client relationship from day one, run from the coach app on your phone, so there is no second migration the month you add nutrition or start selling packages. It is also the fit if you want the client experience to be yours — your branding in the app on every tier, or your own store listing for $199 a month.
Two things to be plain about. Fitsly has no in-platform video calling, so calls run on Zoom or Meet. And its tiers are ceilings, so a 21st client costs $30 a month and a 201st costs $190 — take the annual discount at the roster you expect in a year, not the one you have today.
If you are shortlisting more widely than these two, the Kahunas comparison covers the other flat-rate ladder coaches put next to Hevy Coach, and the online coaching platform roundup puts every published price at 50 clients in one table. Fitsly's own tiers are on the pricing page if you want to check the arithmetic above against your own client count.
