TrueCoach and Fitsly both charge the coach by how many active clients they have, and both give the client the app for free. The difference is where the two ladders sit at your client count and what each price covers, and the answer changes depending on whether you coach five people or fifty. This compares them at three real roster sizes and says plainly which one costs less at each.
All TrueCoach figures are list prices from their pricing page as of 10 September 2026. Fitsly's are from the pricing page, same date, both on monthly billing unless stated.
From 20 clients up, Fitsly costs less and the gap widens fast. At 20 clients TrueCoach Standard is $69.98 a month against Fitsly's $39. At 50 it is TrueCoach Pro at $164.98 against Fitsly's $69, as of September 2026 — with nutrition, payments, automations, forms and habits all on that $69, and every one of them usable from the coach app on iOS and Android.
Neither platform sells feature add-ons, which is rarer than it sounds. "What you see is what you get" is TrueCoach's own FAQ wording. Fitsly's one add-on is white label, and it is not a feature. Both bills are the number on the page.
With five clients, TrueCoach is $9 cheaper, and its tiers stop at 50. Starter is $29.98 for up to 5 clients against Fitsly's $39 for up to 20. Above 50 clients TrueCoach publishes no price; Fitsly publishes its ladder to 500.
Pricing at 5, 20 and 50 clients
Both platforms publish a monthly price and a lower annual-billing equivalent. The table uses the monthly list price, because that is what you pay if you are not committing to a year.
| Active clients | Fitsly | TrueCoach |
|---|---|---|
| 5 | $39/mo (20-client plan) | $29.98/mo (Starter) |
| 20 | $39/mo | $69.98/mo (Standard) |
| 50 | $69/mo | $164.98/mo (Pro) |
| 75 | $99/mo | Not published |
| 200 | $229/mo | Not published |
| Annual billing | 2 months free | 1 month free on Starter, 2 on Standard and Pro |
TrueCoach's annual equivalents are $26.34, $57.99 and $136.99 a month for Starter, Standard and Pro. Fitsly's annual billing is ten months for the price of twelve, so the 50-client plan works out at $57.50 a month on a year's commitment against TrueCoach Pro's $136.99.
TrueCoach's pricing page shows the annual price by default — the $136.99 figure, not the $164.98 you would pay month to month. Trainerize's tier slider does the same thing. It is not a trick, it is a default, but it means the number you screenshot is often not the number that leaves your account. Switch to monthly before you compare anything, on any platform's page including ours.
Where the tiers land relative to your roster
The prices above are less important than where the tier boundaries sit, because a tier boundary is what makes a platform expensive for you specifically.
TrueCoach has three published tiers and they cap at 5, 20 and 50 active clients. Fitsly's stops are 20, 50, 75, 125, 200 and 500. Put those side by side and you can see who pays for capacity they are not using. A coach with six clients is on TrueCoach Standard at $69.98 for a 20-client ceiling, or on Fitsly's $39 for the same ceiling. A coach with 21 clients is on TrueCoach Pro at $164.98 for a 50-client ceiling, or on Fitsly's $69 for the same ceiling.
That second one is the comparison most working coaches are actually making, and the difference is $95.98 a month — roughly $1,150 a year, which is one client's fees at a normal rate.
At five clients or fewer the arithmetic runs the other way. There is no Fitsly plan under $39 and no free tier, so a coach with three clients is paying the 20-client price and TrueCoach Starter is $9 a month less. What the $9 buys on Fitsly is the whole product from the first client: the food database, meal plans, payments, automations, check-in forms, habits and your branding in the client app are all on the $39 plan, and the price does not move again until client 21. A coach who signs their sixth client on TrueCoach is on Standard at $69.98 the same week.
What happens when you pass 50 clients
TrueCoach's published tiers end at Pro. Their FAQ answers a question about having more than 250 clients with "contact us to discuss custom pricing options", so there is presumably a band between 50 and 250 that is not on the page. That number is not published, so if you are near 50 clients and considering TrueCoach, get it in writing before you migrate a roster onto it.
Fitsly publishes the whole ladder: $99 at 75 clients, $159 at 125, $229 at 200, $419 at 500 and custom above 1,000. At 200 clients $229 a month is a real bill, and a flat-rate platform such as My PT Hub's Premium plan is cheaper at that roster size — $105 a month with no client cap, as of September 2026. What a coach gets for the difference on Fitsly is one number that depends only on client count, with every feature on it and nothing to stack, and a coach app that does all of the work at 200 clients as well as it does at 20. You can plan a year of growth from the pricing page alone, which is the thing TrueCoach's ladder does not let you do past 50.
TrueCoach charges no add-ons, and that is worth saying plainly
TrueCoach's FAQ answers "are there any extra fees?" with "nope, what you see is what you get". As of September 2026 there are no paid feature add-ons on any of its three tiers.
This matters because the add-on model is the normal one in this category, and it is where published prices stop matching invoices. Trainerize bills nutrition, video coaching, the business tools and Stripe payments as separate monthly line items on its Grow and Pro plans. Everfit charges for Autoflow, its automation product, and for on-demand content collections on Pro. A tier price that looks competitive on the pricing page can be a third higher by the time you have bought the parts you actually use, which is the whole argument in Fitsly vs Trainerize vs TrueCoach.
TrueCoach does not do that, and neither does Fitsly. Fitsly has one add-on and it is not a feature: white label, at $199 a month, for a coach who wants their own app under their own name on the App Store and Google Play. Everything else — training, nutrition, forms, habits, payments, messaging, automations, the community feed, the vault, Apple Health sync, sub-coaches, your logo and colours in the client app — is on every tier including the $39 one. The $39 plan for 20 clients has exactly what the $419 plan for 500 has.
So on the question "will my bill be the number on the page", both platforms answer yes. The difference is what the number covers: TrueCoach gates some features by tier, and Fitsly gates nothing.
What the Starter tier leaves out
The one place TrueCoach's tiers do gate features rather than client counts is worth checking against what you sell.
As of September 2026, Starter excludes wearables integration and the custom-branded app, and Zapier automations are on Pro only. So a coach on the $29.98 plan who wants watch data flowing into the platform, or wants their logo on the client app, is looking at $69.98 rather than $29.98 — and a coach who wants to connect TrueCoach to the rest of their business through Zapier is looking at $164.98.
On Fitsly there is no feature gate between tiers: Apple Health sync, coach branding in the client app and automations are all on the $39 plan. A coach who does not use them today loses nothing by having them there; a coach who starts using them in six months does not change plan to do it.
TrueCoach's own pricing page lists a 3,000-plus exercise video library on all tiers, and both platforms give clients the app at no cost.
Nutrition is the clearest feature difference
TrueCoach handles nutrition through a MyFitnessPal integration rather than a built-in food database, as of September 2026. If your clients already log in MyFitnessPal and you are happy reading it from there, that is a workable setup and one fewer app for them to learn.
Fitsly's nutrition is in the product. There is a verified food database plus custom foods you create yourself, a recipe library, multi-day meal plans built as days, meals, options and foods, and per-client macro targets with a variance band and day-specific overrides. Clients log by search or barcode, or straight from the meal plan you assigned them, and the day's calories and macros roll up on your side without you opening anything else.
The practical difference is where the client's food data lives and who owns the relationship with it. On an integration model the client has an account somewhere else and you are reading it; on a built-in model the log, the targets and the plan you wrote are in the same place as their training. A macro coach who builds plans weekly will feel the difference every day. A strength coach who never touches food pays nothing extra for it on Fitsly, and has it ready the first time a client asks what they should be eating.
Coaching from your phone
The other difference coaches raise is not on either pricing page. On Fitsly the coach app on iOS and Android does everything: build and assign a program, write a meal plan, review a week of check-ins, take a payment, set up an automation, add a sub-coach, message a client. There is no task that waits for a laptop. Coaches who have moved from platforms with a lighter mobile app tell us this is the change they notice first — the admin that used to pile up for Sunday night gets done between sessions, on the drive home, in the ten minutes before the next client.
Before you commit to either platform, open the trial on your phone and try to do a full week without touching a computer.
Check-ins, habits and the rest of the week
Beyond price, this is the part that decides whether a platform is worth its bill.
Fitsly's check-in forms are one builder covering text, numbers, yes/no, scales, dates, star ratings, progress photos and file uploads. You set the days and time a form recurs, the client fills it in on their phone, and you can comment on a submission — they get a notification when you do. Body metrics and progress photos have their own tabs on the client's profile with charts and side-by-side photo comparison, so a weight logged in a check-in shows up on the chart rather than sitting in a submission you have to go back and find.
Habits sit underneath that: a daily or weekly target with a unit, an optional reminder and a completion history you can read before you open the check-in instead of asking how the week went.
Coaches who have moved across tell us the thing they notice about the check-in review is how little it takes: the form, the photos, the week's training and the food log are on one screen, so the reply gets written in the time it used to take to find the data. One gap, plainly: Fitsly has no in-platform video calling, so coaches run calls on whatever they already use.
Which one suits which coach
- You have 20 or more clients. The same ceiling costs $39 against $69.98, and $69 against $164.98 at 50.
- You coach nutrition and want the database, recipes and meal plans in the same place as training.
- You want wearables, your own branding in the client app and automations on the plan you are already on.
- You do most of your coaching from your phone and want the whole job on it, not a summary.
- You expect to pass 50 clients and want the price published rather than quoted.
- Five clients or fewer, where Starter is $29.98 against Fitsly's $39.
- Clients already log in MyFitnessPal and you would rather read it there than move them.
- Your roster will stay under 50 and you want a bill that cannot grow through add-ons.
On price across the wider category, Fitsly is not the cheapest option at every roster size — against TrueCoach from 20 clients up it is materially cheaper, and against a flat-rate platform at 200 clients it is not. What it gives the coach at every size is the full product on one number.
On branded apps, be precise about which of two things you are buying. TrueCoach's Standard and Pro include custom branding — your logo, a choice of colour themes and your own subdomain inside the TrueCoach app, which clients still download under TrueCoach's name — and TrueCoach does not sell a standalone app under your own name, as of September 2026. Fitsly includes the same custom branding on every plan at no cost, and its $199 a month white label is the separate thing: your own app on both stores, under your own developer accounts, with no Fitsly branding anywhere. PT Distinction includes a custom-branded app on Pro and Master at $89.90 for 50 clients, though its own blog states the iOS app is listed under a generic name and takes your branding after login. Everfit starts at $19 a month for 5 clients and has a free tier, which is cheaper than either platform here at the very bottom of the range; its automation is a $29 a month add-on that Fitsly includes on the $39 plan.
If you decide to move
The export is not the hard part. The clients are.
Programs and templates have to be rebuilt by hand on any platform, and every client has to download a new app and set up a new login, which is where a switch usually loses people. Move between program blocks, tell clients a week ahead, and rebuild your three most-used templates before you invite anyone across.
TrueCoach offers a 14-day free trial and a 90-day money-back guarantee for first-time annual subscribers, as of September 2026. Fitsly's trial is also 14 days with every feature switched on, which is enough to rebuild one program, run a full check-in cycle and take a payment from your phone before you commit to anything. A fortnight of your actual week tells you more than any comparison table, including this one.
