Everfit and Fitsly both price by how many active clients you coach, so at first glance the comparison looks like reading two ladders side by side. It is not that simple, because Everfit's ladder is the plan only and automation is charged separately, while Fitsly's is the whole product. Which one costs less depends on how many clients you have and whether you want the automation.
This compares the two on price at a real client count, on what sits inside the base price, and on how much of the coaching each one lets you do from your phone. All Everfit figures are list prices from their pricing page as of 9 September 2026, on monthly billing.
At fifty clients with automation, Fitsly is $69 a month against $124. Everfit Pro at 50 clients is $95 as of September 2026, and Autoflow — its automation product — is a paid add-on from $29 a month on Pro. On Fitsly every feature is on every plan, so $69 is the whole bill: automations, nutrition, payments, forms and the rest, with nothing to add.
The coach app does the whole job. Building programs, writing meal plans, reviewing check-ins, taking payments and setting up automations all work on the Fitsly coach app on iOS and Android, not a cut-down version that sends you to a laptop for the real work.
Under about twenty clients, Everfit's plan is cheaper. Pro starts at $19 a month for 5 clients and there is a free tier, where Fitsly starts at $39 for up to 20. What the $39 buys is the full product and room to grow into without changing plans.
Pricing at 50 clients
Fifty clients is roughly a full-time online roster, so it is the comparison most coaches are actually making. Both figures below are monthly list prices as of September 2026.
| Fitsly | Everfit | |
|---|---|---|
| Plan, 50 clients | $69/mo | $95/mo (Pro) |
| Automations | Included | +$29/mo (Autoflow, from) |
| On-demand content collections | Included | +$25/mo (from) |
| Nutrition, forms, payments, messaging | Included | Not published here |
| Plan + automation | $69 | $124 |
| Annual billing | 2 months free | Saves 16% |
Two things that table does not tell you.
The add-on prices are "from" figures — Everfit publishes Autoflow from $29 a month and On-Demand Collections from $25 a month on monthly billing, dropping to $24 and $21 on annual, and does not publish a full rate card for those add-ons at every client count. So $124 is the floor at 50 clients, not a ceiling.
The other thing is that Everfit's Studio tier includes both add-ons in the plan price. Studio at 50 clients is $105 a month as of September 2026, which is cheaper than Pro plus Autoflow and $36 above Fitsly. If you were pricing Everfit off the Pro ladder alone, that is the number worth checking. There is more on how the two Everfit ladders behave in Everfit's pricing explained.
How the two ladders behave as you grow
Everfit's Pro ladder as of September 2026 runs $19 for 5 clients, $29 for 10, $49 for 20, $75 for 35, $95 for 50, $120 for 75, $140 for 100 and $160 for 125. Studio starts at $105 for 50 and runs to $325 for 300.
Fitsly's runs $39 for 20 clients, $69 for 50, $99 for 75, $159 for 125, $229 for 200 and $419 for 500, with every feature included at each stop.
Read those against each other and the shape is clear. Below about 20 clients Everfit's plan is cheaper — $19 or $29 a month against a $39 floor. From roughly 20 clients up, Fitsly's tier is lower than Everfit Pro plus an automation add-on at the same count, and the gap holds through the middle of the range. Past 125 clients you are comparing Fitsly's $229 at 200 against Everfit Studio's $249, which is close enough that price stops being the deciding factor and what you can do with the platform takes over.
Neither ladder flattens; both charge more as you coach more people. Some platforms do flatten — My PT Hub's Premium plan is a flat rate with no client cap, and Kahunas' Ultimate plan is $99 a month for unlimited clients as of September 2026. What a Fitsly tier buys at any count is the same thing: the full product, one number, and no add-on to switch on when your coaching changes shape.
Automation is the add-on that decides this comparison
Autoflow is Everfit's automation product and it is a paid add-on on Pro plans, from $29 a month monthly or $24 a month on annual billing as of September 2026. It is included on Studio. That is the single fact that moves the 50-client comparison, so it is worth being clear about what it means for you rather than treating it as a gotcha.
If you do not automate anything — you write programs, you message clients, you review check-ins by hand — then you do not buy Autoflow, Everfit Pro at 50 clients is $95, and the gap to Fitsly's $69 is $26 a month. Real, and it buys the automations for the day you do want them.
If you do automate, the add-on is not optional and the comparison is $124 against $69.
On Fitsly, automations are in the base price at every tier, along with the onboarding flows that do the other half of the same job. A flow bundles the programs, meal plans, check-in forms, vault resources and habits a new client should start with, and you pick it from a dropdown when you create their account — everything is assigned at once instead of being set up tab by tab. If most of your admin is the first week of a new client, that is the feature to test during a trial.
What sits inside the base price
Fitsly has one price per client tier and every feature is on it: training and workout building, the exercise library, meal plans and nutrition tracking, recipes and the food database, habits, check-in forms, progress photos and measurements, client management, lead capture and onboarding, payments and packages, 1:1 and group messaging, the community feed, the content vault, automations, coach branding in the client app, Apple Health sync, sub-coaches, and coach apps on iOS, Android and web. There is one add-on and it is not a feature, it is white label.
Everfit's published add-ons on Pro are Autoflow and On-Demand Collections, both included on Studio. We are not going to publish a feature-by-feature inclusion list for Everfit's plans here, because the only Everfit facts we hold to a standard we trust are the ones on their pricing page. If a specific feature decides your choice, check it on their site.
What you can do without a spec sheet is count the line items. Two platforms priced by client count, one with a single number and one with a plan plus up to two add-ons, produce different bills at the end of a year even when the headline tiers look similar. Work out your own total at your own client count with the add-ons you would actually buy, not the ones on the marketing page.
Coaching from your phone
Most of a coach's week does not happen at a desk. It happens between sessions, in the car, on the couch at 9pm when the check-ins land. A platform whose coach app only shows you a summary and sends you to a laptop for the actual work is a platform you fall behind on.
Fitsly's coach app on iOS and Android does everything the desktop does: build and assign a program, write a meal plan, review a week of check-ins, take a payment, set up an automation, message a client, add a sub-coach. Coaches who have moved across from platforms with a lighter mobile app tell us it is the change they notice first — the work that used to wait for a laptop gets done in the ten minutes between clients.
We do not hold a documented list of what Everfit's coach app leaves out, so the fair test is the one you run yourself: open both trials on your phone and try to get through a full week without touching a computer.
Nutrition, check-ins and the daily work
Setting price aside, this is where a platform earns or loses its place in your week.
Fitsly's nutrition is in the base product. There is a verified food database and custom foods, a recipe library, multi-day meal plans built as days, meals, options and foods, and per-client macro targets with a variance band and day-specific overrides. Clients log by search or barcode, or straight from the meal plan they were assigned, and the day's calories and macros roll up on both sides.
Check-in forms are one builder covering text, numbers, yes/no, scales, dates, star ratings, progress photos and file uploads. You set the days and time a form recurs, the client fills it in on their phone, and you can comment on a submission — the client gets a notification when you do. Body metrics and progress photos have their own tabs on the client's profile with charts and side-by-side photo comparison, so a weight logged in one place shows up on the chart rather than sitting in a submission you have to go back and find.
Coaches who have moved from a plan-plus-add-ons platform tell us the second thing they notice, after the invoice, is how little it takes to get through a Sunday night of check-ins: the form, the photos, the week's training and the food log are on one screen, so the reply gets written in the time it used to take to find the data.
Habits sit between check-ins: a daily or weekly target with a unit, an optional reminder, and a completion history you can read before you open the check-in instead of asking how the week went.
None of that is a claim about what Everfit does or does not do. It is what the $69 covers, so you can decide how much of it you would use. A strength coach who never touches nutrition is still paying one number for the training, forms, payments and messaging they do use — and the nutrition is there the day a client asks for it.
Branded apps
"Branded app" means two different things, and the two platforms sell different ones.
Custom branding is your logo, colours and name inside the vendor's app; clients still download the vendor's app from the store. Everfit includes this on Pro and Studio, with an "Advanced" option at $75 one-time, as of September 2026. Fitsly includes it on every plan at no cost.
White label is a standalone app on the App Store and Google Play under your own name, with no vendor branding anywhere. Everfit puts white label on its Enterprise tier, for 500 or more clients, with the price on application as of September 2026 — so at 50 clients there is no published Everfit plan that offers it. Fitsly's white label add-on is $199 a month on any tier from 20 clients up. It produces your own app on both stores under your own developer accounts, with the full product underneath, and app updates to a newer Fitsly version are $100 each with a 60-day cooldown.
That $199 is the mid-point of what the category publishes. Kahunas bundles store listings into a $99 a month unlimited plan, and PT Distinction includes a custom-branded app on Pro and Master, though its iOS app is listed under a generic name and re-skins after login. Hubfit's white label is $469 a month, My PT Hub's works out to $330 at 50 clients, and Trainerize's needs its $275 Studio Plus tier — all as of September 2026. If your own app in the stores is the reason you are shopping, Fitsly gives you a published price and the whole product behind it, which is more than an Enterprise quote can promise up front.
Where Everfit suits a coach
Three cases, honestly stated.
- A handful of clients. Everfit has a free tier and starts at $19 a month for 5 clients as of September 2026. A coach testing whether online coaching works, or coaching five people alongside a gym-floor job, pays less on Everfit until the roster passes about 20.
- Video calls inside the platform. Fitsly has no in-platform video calling; coaches run calls on Zoom or Google Meet alongside it. If calls inside the app matter to you, check what Everfit offers on the plan you would buy.
- Past 200 clients with the add-ons bundled. Everfit Studio includes Autoflow and On-Demand Collections and runs to 300 clients at $325 a month as of September 2026, against Fitsly's $229 at 200 and $419 at 500 — close enough at the top that price will not decide it.
In the 20 to 200 client band, where most working coaches sit, Fitsly's single number is lower than Everfit's plan plus an automation add-on, and the coach app does the whole job from a phone. Other platforms at other rosters are covered in alternatives to Everfit.
If you do switch
The export is not the hard part. The clients are.
Programs and templates have to be rebuilt, and every client has to download a new app and set up a new login, which is where a switch usually loses people. Move between program blocks rather than mid-block, tell clients a week ahead rather than the morning of, and rebuild your three most-used templates before you invite anyone across.
Coaches who move a full roster in a weekend generally have a worse fortnight than coaches who move it in three groups over a month.
Fitsly's 14-day trial has every feature switched on, which is enough to rebuild one program, run a real check-in cycle and take a payment from your phone before you commit. The pricing page will tell you the number at your client count; only your own week tells you whether the tool fits it.
