How do I set up my brand kit?
Set your business name, colors, logo, and font, and customize your invitation email, welcome email, and client setup page.
The Brand kit is included with your subscription. It themes the standard client app, your automated emails, and your invite links with your business name, colors, and logo — your clients still download the standard client app from the stores.
The Brand kit lives on the Brand kit page of the web dashboard, which you open from Branding in the main menu. The coach mobile app opens the same dashboard, so everything here works there too.
Only the head coach can open the Brand kit page. Team members — admins and sub-coaches — can't open it inside your workspace.
Set up your Brand kit
- Open Branding from the main menu. If you haven't set anything yet, use the Start with a name or Upload a logo prompts to begin.
- On the Branding tab, set your business name, theme color, mixer color, logo, and font. FrauncesdefaultJakarta Sans
- On the Emails tab, customize the client invitation email (subject, title, body, and button text) and the client welcome email (subject, title, and body). The app download buttons are always included below your welcome message.
- On the Client setup tab, customize the account setup page — the headline and description clients see when they open your invite link, plus the role label that controls how you're described across the setup flow, for example "nutritionist" instead of "coach".
- Watch the live preview on the right. It shows the client app's Home screen and your branded emails as you edit, and follows the tab you're on.
- Click Save changes. The pill above the button shows "Unsaved changes" until you do.
Brand kit settings and limits
| Setting | What it does | Limit / default |
|---|---|---|
| Business name | Shown in the client app header, splash screen, emails, and signup pages | 30 characters; empty by default |
| Theme color | Your primary accent throughout the client app, email buttons, and signup pages | 6-digit hex; the default blue when empty |
| Mixer color | Blended with the theme color in background gradients | 6-digit hex; empty |
| Logo | Shown in the app header, emails, and signup pages | PNG or JPG up to 5 MB recommended (WEBP also accepted), square with a solid background |
| Font | The typeface used for titles across the client app | Fraunces (default) or Jakarta Sans |
| Invite email | Subject, title, body, button text | 100 / 100 / 1,000 / 30 characters |
| Welcome email | Subject, title, body | 100 / 100 / 1,000 characters |
| Setup page | Headline, description, role label | 120 / 300 / 30 characters |
Each email and setup-page card has a Reset to default button that restores the shipped copy when yours differs from it.
Personalize your Brand kit copy with placeholders
Every customizable email and setup page field accepts the same placeholders. Type them exactly as shown and they're swapped in when the message sends or the page loads.
| Placeholder | Becomes |
|---|---|
{{clientFirstName}} | The client's first name |
{{coachFirstName}} | The first name of whoever sends the message |
{{appName}} | Your White Label app's name, or "Fitsly" if you don't have one |
Things to watch out for
Customized emails apply to invitations sent after you save. Emails already on their way keep the old wording.
In the welcome email and on the signup success page, the download buttons point to your own White Label app's store listings once it is live. A store link that isn't available yet is hidden rather than pointing at the standard client app.
Quick answers
What do my clients see if I haven't set up any branding?
The standard Fitsly experience: the default blue accent, the Fitsly name and logo, and the default invitation email.