How is White Label billed, and how do I request an app update?
Understand the $199/month White Label subscription, the $100 app update and its 60-day cooldown, and how cancelling and restoring work.
White Label is a separate $199 USD/month subscription on top of your Fitsly plan, charged to the same card as its own charge. The billing card on the Manage page shows your plan and the White Label add-on side by side with next-charge dates and the card on file. If you're on a monthly plan, you also see a combined monthly total.
Billing starts the day you submit your application — before your app is built or live. That first month covers the setup, branding, and build work.
White Label pricing at a glance
| Rule | Behavior |
|---|---|
| When billing starts | The day you submit; first month charged in full, no proration |
| Requirements to submit | An active Fitsly subscription and a payment method on file |
| App update price | $100 USD per update, charged immediately when you confirm |
| Cancel | Takes effect at the end of the paid period |
| Reactivate | Free, any time before the period ends |
| Restore after cancellation | Starts a new $199 subscription, charged in full immediately |
Request a paid app update
Your branded app doesn't update automatically when Fitsly ships new versions — it stays on the version it was built with until you request a paid update.
- On the Manage page's Version history card, click Request update · $100. The button is available once your app is live and its first version has shipped.
- Check the request modal, which shows your current version next to the latest Fitsly version, with links to the Fitsly store listings so you can see what's changed.
- Change the card if you need to, then confirm with Pay $100 & request update.
The $100 USD is charged immediately, you get a confirmation email with your next eligible update date, and the launch team is notified. Your app stays live throughout, and a pending banner shows until the new version ships.
White Label update limits
- One update every 60 days. The cooldown runs from your most recent shipped update or pending request, and only starts applying once your first paid update exists — so your first update request after going live isn't blocked by a cooldown.
- Only one request can be in progress at a time. The button stays disabled while an update is pending and doesn't re-enable until the new version ships.
- If the payment fails, nothing is recorded and you can retry with a different card. If you have no payment method on file, add one in Subscription settings first.
Cancel, reactivate, or restore White Label
- To cancel, open the Manage page's billing card, choose Cancel White Label, then Confirm cancel. The subscription ends at the end of the current billing period; your app and clients keep working until then, and the billing card shows the end date.
- To undo a pending cancellation, choose Reactivate White Label on the billing card any time before the period ends. It's free — the subscription simply resumes renewing.
- To restore after the period has ended, confirm Restore White Label app on the restore screen that replaces the Manage page. You need an active Fitsly subscription and a payment method on file, and can change the card first.
Restoring starts a new $199 USD/month subscription charged in full immediately, and your app comes back online for clients within minutes. Nothing is rebuilt and clients don't reinstall anything.
If a White Label payment fails
A "White Label payment failed" notice appears with a Pay now button that opens the outstanding invoice, and you get a billing-failure email. The notice re-checks the payment state every 5 minutes.
Quick answers
I requested an update — why can't I request another one?
Only one update request can be pending at a time. The request button stays disabled until the new version is released, and after that the 60-day cooldown runs from the new version's release date. If it seems stuck long after your update shipped, contact the launch team.